Mobile Media Projection Targeting With GPS Verification
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing systems for advertising and media distribution on mobile platforms lack effective tracking, verification, and targeting mechanisms, particularly for outdoor advertising, as they fail to accurately and continuously monitor media presentation and require human intervention for remote verification.
Innovation Solution
A system comprising a vehicle cover with integrated mobile phone software that deploys and retracts a roof-mounted advertising device using GPS, Bluetooth, or WiFi, enabling remote activation and verification, along with a method for determining target locations based on geographic factors and media projection verification.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If GPS tracking and verification systems are implemented, then media presentation tracking accuracy is improved, but device complexity increases
Solution Approach 1:
The patent combines GPS receiver, media projection subsystem, verifier, and communication subsystem into an integrated mobile platform system. This merging approach allows accurate media presentation tracking through GPS while avoiding the complexity of separate independent systems by consolidating functions into a unified architecture.
Solution Approach 2:
The mobile platform serves multiple functions simultaneously: it acts as a GPS receiver for location tracking, a media projector for content delivery, a verifier for validation, and a communication device for data transmission. This multi-functionality reduces overall system complexity by eliminating the need for separate dedicated devices for each function.
2Productivity
If remote verification without human intervention is implemented, then productivity is improved, but device complexity increases
Solution Approach 1:
The system performs self-verification through an automated verifier component that validates media presentation data without requiring human intervention. The mobile platform automatically tracks its own media projections, verifies the data through the verifier, and transmits results through the communication subsystem, enabling autonomous operation that improves productivity while managing complexity through integrated design.
Solution Approach 2:
The system implements automated feedback loops where the verifier continuously monitors media presentation data, compares it against expected outcomes, and transmits verification results through the communication subsystem. This automated feedback mechanism enables remote verification without human intervention, improving productivity while the integrated architecture keeps complexity manageable.
3Productivity
If targeting mechanism for preferred locations is implemented, then media distribution effectiveness is improved, but device complexity increases
Solution Approach 1:
The system pre-determines preferred locations and target demographics before media distribution. The GPS receiver tracks the mobile platform's location, and the verifier determines whether the platform is in a preferred location matching target demographics. This preliminary action of pre-identifying target locations enables effective media distribution while the integrated system architecture manages the complexity of location analysis and demographic matching.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables selective and accurate media presentation tracking, verification, and targeting, expanding market share by directing media to preferred locations while providing vehicle protection and automating the reward compensation process without human intervention.
Implementation Method 1
a GPS receiver for determining the mobile platform location
Implementation Method 2
a camera to photograph the mobile platform and its surroundings
Data Source
AI summary
A system and method are provided for location-targeting the provision of media distributed by a mobile platform. The method provides a mobile platform with an attached media projection subsystem, and an identifier associated with the media projection subsystem. The media projection subsystem is selectively enabled, the geographic location of the mobile platform is determined, and the identifier and the enablement of the media projection system are verified. Verification information, including the mobile platform (media projection subsystem) location, identifier, and enablement of the media projection subsystem is communicated to a server and stored in a non-transitory memory. A targeting application may direct the system to a target location in cooperation with analyzing the verification information, weighted for factors such as proximate vehicular traffic, line of sight, proximate pedestrian traffic, proximity to cultural events, proximity to cultural facilities, the time of day, and the length of time the media is being projected.