Mobile Projection System for Dynamic Vehicle Window Displays
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Solution Overview
Problem
Existing vehicle digital advertisement systems are static, costly to maintain, and prone to theft or damage, and often display content unrelated to the vehicle's current location.
Innovation Solution
A mobile projection system comprising a hermetically sealed base unit with a microprocessor and Pico projector that receives and projects dynamic advertisements from a remote server over a wireless network, allowing for real-time location-based content display on vehicle windows.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If physical advertisements are put on vehicles, then additional revenue can be generated, but the advertisements are static and difficult/costly to change
Solution Approach 1:
The patent applies dynamics by replacing static physical advertisements with dynamic digital projections. The projection system allows advertisement content to be changed remotely and frequently without physical replacement, enabling the advertisement display to adapt dynamically to different marketing campaigns, locations, and time periods while reducing costs.
Solution Approach 2:
The patent uses optical copying through projection technology to display advertisement images on vehicle windows. Instead of applying physical adhesive materials, the system projects digital images onto the window surface, creating a temporary visual copy that can be changed instantly without any physical attachment or removal costs.
2Adaptability or versatility
If exterior digital advertisement displays are used, then dynamic content can be displayed, but they can be stolen or damaged
Solution Approach 1:
The patent uses the vehicle window itself as an intermediary surface for displaying digital advertisements through projection. Instead of installing separate digital display devices that are vulnerable to theft, the system projects images onto the existing window glass, which serves as a natural, secure, and tamper-resistant display medium.
Solution Approach 2:
The projection system creates optical copies of advertisement images on the window surface without requiring physical display hardware to be installed on the vehicle. This eliminates the security vulnerability of installed digital displays while maintaining the ability to show dynamic content.
3Loss of information
If advertisements are displayed on vehicle windows, then visibility to pedestrians and other drivers is improved, but glare may be created
Solution Approach 1:
The projection system can control the timing and duration of advertisement displays to avoid periods when glare would be harmful, such as during nighttime or when the vehicle is in motion. The system can periodically update content and control projection intensity based on environmental conditions, reducing glare while maintaining visibility during safe periods.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables cost-effective, dynamic, and location-specific digital advertisements on vehicle windows, reducing maintenance costs and the risk of theft or damage, while enhancing relevance and engagement.
Implementation Method 1
a projection means configured to project a selected image through a translucent lens
Data Source
AI summary
In one aspect, a method includes the step of A mobile projection system; the system comprising: a hermetically sealed base unit configured to be releasably attached to an automobile; a microprocessor configured to receive a plurality of projectable images from a remote server over a wireless network; and a remote server configured to store a plurality of selected images over a period of time; a projection means configured to project a selected image through a translucent lens.