Mobile RFID Reader for Real-Time Item Tracking and Ad Targeting
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Solution Overview
Problem
Existing advertising methods lack the ability to effectively target and engage consumers based on their current items or potential purchases in real-time, as they rely on fixed RFID readers and do not account for items in motion.
Innovation Solution
A system utilizing mobile devices with RFID readers to detect and transmit information from electronic tags on items in motion, allowing a server to select and display relevant advertisements on large displays oriented for viewing by the item owners, enabling real-time targeting of consumers based on their current possessions or considerations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If fixed RFID readers are used for advertising, then the system structure is simple, but the ability to target consumers based on items in motion is lost
Solution Approach 1:
The patent transitions from fixed RFID readers to mobile devices with RFID readers that move with consumers. This dynamic approach allows the system to track items in motion and deliver relevant advertisements based on what consumers are currently carrying or considering, thereby achieving the ability to target consumers based on items in motion while accepting increased system complexity.
2Productivity
If mobile devices with RFID readers are deployed, then real-time targeting of consumers is enabled, but device complexity increases
Solution Approach 1:
The patent leverages mobile devices that consumers already carry and use for other purposes. By integrating RFID reader functionality into these universal devices, the system achieves real-time targeting capability without requiring consumers to carry dedicated tracking devices. This multi-functional approach increases productivity while managing device complexity by repurposing existing technology.
3Illumination intensity
If advertisements are displayed on large displays, then visibility to multiple consumers is improved, but the ability to provide personalized content decreases
Solution Approach 1:
The patent segments the advertisement content displayed on large displays based on the specific items detected in proximity to each consumer. Instead of showing a single generic advertisement, the system divides the display content into personalized segments that reflect what each consumer is currently carrying or considering. This allows the display to maintain high visibility while providing personalized content to multiple consumers simultaneously.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
This system effectively reinforces brand loyalty and encourages purchases by displaying targeted advertisements to consumers carrying specific items, demonstrating increased engagement and potential sales by tracking subsequent visits to relevant locations.
Implementation Method 1
Electronic tags include radio-frequency identification (RFID) tags, which are objects that can be applied to or incorporated into an item, animal, or person for the purpose of identification using radio waves.
Data Source
AI summary
A system is provided for displaying advertisements based on electronic tags. The system includes a mobile device, a server, and a display. The mobile device reads information from a plurality of radio frequency identification tags associated with a plurality of items and transmits the information. The server receives the information, selects an advertisement based on the information, and transmits the selected advertisement. The display receives the selected advertisement and displays the selected advertisement.