Mobile Device Route-Based Information Delivery System
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Traditional signage systems fail to effectively deliver and retain information to mobile device users as they pass by billboards or points of interest, leading to fleeting impressions and lack of follow-up interest.
Innovation Solution
A system that identifies mobile devices likely to have traveled by specific billboards or points of interest based on user travel routes and delivers relevant information to these devices, allowing for repeated impressions and easy access to information about key locations such as homes and offices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Duration of action of moving object
If traditional signage systems display information on billboards, then information is made visible to the public, but the information is only retained fleetingly and does not create lasting impression
Solution Approach 1:
The system performs preliminary actions by tracking mobile devices along their travel routes in advance, identifying which devices will pass by billboards or points of interest. This allows the system to proactively deliver information to mobile devices before the users actually encounter the physical signage, extending the duration of information exposure and preventing information loss through repeated impressions.
Solution Approach 2:
The system introduces a digital intermediary layer between the physical billboard and the user. Instead of relying solely on the fleeting visual encounter between user and billboard, the system uses mobile devices as intermediaries to capture, store, and replay information about points of interest, thereby extending information retention far beyond the brief moment of physical passage.
2Adaptability or versatility
If geo-fences are created around points of interest to deliver information, then information delivery becomes more contextual and relevant, but the complexity of defining and managing geo-fences increases
Solution Approach 1:
Instead of creating geo-fences around points of interest and waiting for devices to enter them, the system inverts the approach by tracking mobile devices along their routes and determining which billboards or points of interest they will pass. This route-based approach naturally provides contextual relevancy without requiring complex geo-fence definitions, as the system simply follows the device's movement path and delivers information about encountered locations.
3Reliability
If information is delivered to mobile devices based on travel routes, then repeated impressions and easy access to information are achieved, but the system complexity and data processing requirements increase
Solution Approach 1:
The system leverages the mobile device's own location data and travel route information that it already collects for other purposes. By utilizing this existing self-generated data, the system avoids the need for complex external tracking infrastructure, reducing overall system complexity while still achieving reliable information delivery based on actual user movement patterns.
Data Source
AI summary
The disclosed technology includes system and method for impressing publicly displayed information on mobile devices. The method comprises determining at least a first place and a second place for a mobile device based on locations associated with the mobile device. Each of the first place and the second place being a place where the mobile device is regularly located as indicated by densities of the locations mapped over a geographical region and the corresponding time stamps. The first place and second place are used to determine one or more travel routes routinely taken by a user of the mobile device, and to build an association database, where the mobile device is associated with one or more information documents, each of the one or more information documents including information publicly displayed along the one or more routes.