Mobile Location-Based Sales Lead Identification System
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Solution Overview
Problem
Sales resources face inefficiencies in identifying and managing sales leads, particularly in mobile and location-based contexts, where existing systems lack effective tools for real-time lead identification, communication management, and trip planning.
Innovation Solution
A method and apparatus for mobile location-based sales lead identification, which involves receiving a reference location indication to define a geographical area, identifying providers capable of meeting demand for promotions, and displaying provider information including location, promotion details, and sales lead status, with features for follow-up management and sales trip planning.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If sales resources manually identify and manage sales leads without mobile location-based tools, then system complexity is reduced, but sales resource efficiency and lead conversion rates deteriorate
Solution Approach 1:
The system enables sales leads to self-identify themselves through mobile device location services and automated communications. Leads automatically register their interest and location data without manual sales resource intervention, allowing the system to self-manage lead identification and initial qualification processes
Solution Approach 2:
Manual mechanical processes of lead identification and trip planning are replaced with automated electronic systems. Mobile devices with GPS, automated communication systems, and computer algorithms substitute for manual sales resource efforts in identifying leads, managing communications, and planning sales trips
2Productivity
If real-time mobile location-based lead identification is implemented, then lead conversion rates improve, but information management complexity increases
Solution Approach 1:
The centralized server system performs multiple functions including storing lead information, processing location data, managing communication templates, tracking sales trip progress, and generating analytics. This multi-functional approach consolidates information management tasks that would otherwise be scattered across multiple systems
Solution Approach 2:
The system continuously collects feedback from mobile devices including location updates, communication responses, and sales status changes. This feedback loop enables real-time adjustment of sales strategies and automatic updating of lead status, improving conversion while maintaining organized information flow
3Ease of operation
If comprehensive provider information and follow-up management features are added, then sales communication effectiveness improves, but device complexity increases
Solution Approach 1:
Multiple communication management functions including lead information storage, follow-up task scheduling, communication history tracking, and provider detail management are merged into a single integrated database system. This consolidation simplifies the user interface while maintaining comprehensive functionality
Data Source
AI summary
A method, apparatus and computer program product are provided for mobile location based sales lead identification. Sales lead information may be provided based on a reference location, such as a sales resource real time location. Additional location information, demand information, competitive information, activity history, follow-up tasks, sales resource ownership information and past promotions relating to a particular sales lead may be additionally provided. The mobile location based sales lead information may allow a sales resource to efficiently manage their time during and in between sales visits, and prepare effective sales pitches to sales leads.