Dynamic Bid Calculation for Mobile Search Relevance
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Solution Overview
Problem
Mobile devices face difficulties in using search technologies designed for conventional online use due to limitations in displaying content, entering queries, and navigating in environments adapted for full screen displays and high-speed network connections, and existing search engines are not optimized for delivering results on mobile communication facilities.
Innovation Solution
A method and system that calculates an expected value of mobile content based on received data, determining a bid amount for sponsorship, and optimizing it based on user characteristics, device capabilities, and usage history to enhance search result relevance and advertising effectiveness on mobile communication facilities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional search engines are used on mobile devices, then search functionality is provided, but search result relevance and user experience deteriorate due to limitations in displaying content, entering queries, and navigating on mobile devices
Solution Approach 1:
The patent applies local quality by optimizing search result presentation specifically for mobile device characteristics. The system adjusts content display, query input methods, and navigation interfaces to match mobile device constraints (small screens, limited input capabilities), rather than using a uniform approach across all devices. This resolves the contradiction by making the search system adaptable to mobile-specific conditions while maintaining ease of operation through mobile-optimized interfaces.
Solution Approach 2:
The patent implements parameter changes by dynamically adjusting search parameters based on mobile device capabilities and user context. This includes modifying result formatting, adjusting query processing parameters, and changing presentation parameters to suit mobile environments. These parameter adjustments enable the search system to maintain both adaptability to different devices and ease of operation through context-appropriate interfaces.
2Quantity of substance
If sponsored content is displayed on mobile search results, then advertiser revenue increases, but search result relevance and user experience may deteriorate
Solution Approach 1:
The patent applies partial action by selectively displaying sponsored content only in appropriate contexts and positions within mobile search results. Rather than uniformly displaying ads across all results, the system judiciously places sponsored content where it complements rather than competes with organic results. This approach generates advertiser revenue while preserving search result relevance by avoiding excessive ad placement that would degrade user experience.
Solution Approach 2:
The patent implements feedback mechanisms to monitor and adjust sponsored content performance. The system tracks user interactions with sponsored results and uses this feedback to optimize placement, formatting, and selection of ads. This feedback loop ensures that sponsored content continues to generate revenue while maintaining search result relevance, as poorly performing or irrelevant ads are adjusted or removed based on user behavior data.
Data Source
AI summary
In embodiments of the present invention improved capabilities are described for receiving data associated with a mobile content, calculating an expected value of the mobile content based at least in part on the data received, and determining a bid amount for a sponsorship of the mobile content based at least in part on the expected value.