Mobile Shopping List Integration from Digital Ads
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Solution Overview
Problem
Digital advertisements often disrupt consumer experiences by redirecting users to unrelated websites, and there is a need for innovative methods to facilitate in-store purchases, particularly for Consumer Packaged Goods companies, as consumer shopping habits have shifted with the rise of online services like curb-side pickup and grocery delivery, reducing impulse purchases.
Innovation Solution
Systems and methods are developed to generate and modify shopping lists by allowing consumers to add items directly from digital advertisements on mobile devices, providing options to add, view, or save items for later, with reminders or triggers, and integrating with location-based services to link products to store locations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If digital advertisements redirect users to external websites, then advertisers can promote products, but consumer experience deteriorates due to unintended navigation
Solution Approach 1:
The patent extracts the advertising content from the external website context and places it within the native mobile application environment. The advertisement is displayed as an in-app component rather than redirecting to an external site, allowing the ad promotion function to be maintained while eliminating the disruptive navigation to external websites.
Solution Approach 2:
The patent introduces an intermediary mechanism - the shopping list integration - that connects the advertisement to the consumer's shopping workflow without requiring external website navigation. The ad triggers a shopping list update or creation within the same application, serving as a mediator between advertising and consumer action.
2Ease of operation
If consumers plan shopping trips from home using digital services, then online convenience increases, but impulse purchases decrease
Solution Approach 1:
The patent implements preliminary action by automatically adding advertised products to the consumer's shopping list during the planning phase. This pre-addition keeps impulse purchase candidates visible and accessible in the shopping list, ready for quick addition during the in-store shopping experience, thus bridging online planning with offline impulse buying.
Solution Approach 2:
The patent employs feedback mechanisms by providing real-time notifications and reminders about items in the shopping list, including those added from advertisements. This feedback keeps consumers engaged with their shopping plan and reminds them of impulse items they may have encountered online, increasing the likelihood of purchase during the store visit.
3Stability of the object's composition
If consumers manually create shopping lists, then shopping organization improves, but time and effort increase
Solution Approach 1:
The patent implements self-service by enabling the shopping list to automatically populate with products from advertisements. The system performs the list creation and item addition tasks automatically based on ad interactions, eliminating the need for manual entry while maintaining organized shopping lists structured by store location and product category.
Data Source
AI summary
Systems and methods are provided for generating and/or modifying a shopping list from a mobile advertisement. The advertisement can be targeted from a predefined algorithm, from multiple algorithms, or generated in real time based on items presented to a user. The advertisement may be random. When the advertisement is selected for viewing, it provides the option for saving information about the advertised product to a shopping list. The list may be a remote list that may be accessed via a deep link URL, a cloud-based storage solution, and/or it may be local to the mobile device.