Mobile Terminal Server Link via Alias Data
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Solution Overview
Problem
Current online purchasing services cannot offer personalized recommendations or promotions to customers in physical shops, as they lack a secure and efficient method to link customer data from loyalty cards to mobile terminals for pre-checkout engagement.
Innovation Solution
A method that involves storing a card identifier associated with an alias datum on a server, linking the mobile terminal to the server via a service platform, and sending personalized offers based on previous transactions, allowing customers to receive promotions before checkout without needing to identify themselves.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of time
If a loyalty card system is used for identification at checkout, then customer data can be stored and reused for recommendations, but personalized recommendations cannot be offered before checkout in physical shops
Solution Approach 1:
The system performs preliminary identification of the customer using the mobile terminal before the checkout process begins. The alias datum is obtained and stored in association with the card identifier in advance, enabling the service provider server to prepare personalized recommendations and promotions before the customer reaches the checkout stage.
Solution Approach 2:
The patent introduces an alias datum as an intermediary element that bridges the loyalty card system and the mobile terminal. This alias acts as a mediator that allows the service provider to identify and communicate with the customer through the mobile terminal without requiring direct access to the card or complex authentication processes.
2Reliability
If customer identification is required before offering personalized services, then secure communication can be established, but customer engagement is delayed until checkout
Solution Approach 1:
The system establishes secure communication and retrieves the alias datum preliminarily, before the customer needs personalized services. This allows the service provider to securely identify the customer and prepare personalized content in advance, improving both security and engagement timing.
Solution Approach 2:
The mobile terminal automatically provides the alias datum to the service provider server without requiring active customer identification actions. The system uses the mobile network to automatically obtain and transmit the alias, enabling self-service identification that maintains security while improving customer convenience.
3Adaptability or versatility
If a direct link between loyalty card and mobile terminal is created, then personalized offers can be sent, but security risks increase
Solution Approach 1:
The alias datum serves as a secure intermediary that enables personalized communication without creating direct exposure between the loyalty card system and mobile terminal. The alias acts as a protective layer that maintains security while enabling the versatility of personalized offers and recommendations.
Data Source
AI summary
A method connecting a user's mobile terminal with a server of a service provider. The method includes: the server stores an identifier of a card assigned to the user by the service provider, corresponding to alias data associated with a user identifier by which the mobile terminal is authenticated with the mobile network; storing, in association with the identifier, first data of a first transaction performed between the user and the service provider by using the card; establishing, via the mobile network and using a service platform capable of obtaining the alias data, a communication link between the mobile terminal and the server, in which the alias data authenticate the user with the server; sending to the mobile terminal information regarding a service provided to the user by the service provider in accordance with the first data stored in association with the card identifier corresponding to the alias data.