Mobile Text Keyword Linking for Ad Access
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Solution Overview
Problem
Current mobile communication devices lack an effective method to link advertising resource links to tagged keywords within text bodies, limiting user access to relevant advertisements and promotions.
Innovation Solution
A system and method that utilizes a text linking module on mobile communication devices to identify and tag keywords, linking them to advertising resources, and visually distinguish these keywords with features like color or font changes, making associated advertising links accessible based on geographic location and time.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If users tag keywords in text bodies, then information access is improved, but the ability to access relevant advertising resources is lost
Solution Approach 1:
The keyword tagging system is enhanced to perform multiple functions: it not only links to information resources but also links to advertising resources. The same tagging mechanism serves both informational and commercial purposes, allowing the system to be versatile while preserving access to advertising content.
Solution Approach 2:
The linking system is segmented into different types of links: information resource links and advertising resource links. This segmentation allows the system to maintain distinct pathways for different types of content access, ensuring that advertising resources remain accessible through dedicated link structures.
2Ease of operation
If advertising links are made accessible, then user engagement with promotions is improved, but device complexity increases
Solution Approach 1:
An intermediary component is introduced that manages the complexity of advertising link integration. This intermediary handles the coordination between keyword tagging, link generation, and resource delivery, shielding the user from underlying system complexity while enabling easy access to promotions.
Solution Approach 2:
Advertising resource links are pre-configured and associated with keywords before user interaction. The system prepares the linking structure in advance, so when users tag keywords, the advertising links are already in place and readily accessible, eliminating the need for complex real-time processing during user operations.
3Difficulty of detecting and measuring
If visual distinction features are added to tagged keywords, then user identification of ad links is improved, but manufacturing complexity increases
Solution Approach 1:
Tagged keywords that have associated advertising links are displayed with distinct visual characteristics such as color changes or bold formatting. This visual differentiation is implemented through software rendering, which modifies the display properties of text elements without requiring physical manufacturing changes, thus maintaining ease of implementation while improving detectability.
Data Source
AI summary
A method and apparatus for providing advertisement on a mobile communication device is disclosed herein. In one embodiment, a primary keyword and at least one secondary keyword are identified in a list or a body of text at the mobile communication device. A compound keyword is formed from the primary keyword and the at least one secondary keyword. At least one advertising resource link is associated with the formed compound keyword, and the formed compound keyword is visually distinguished.