Mobile Device Tone Processing for Real-Time Promotion Delivery
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Solution Overview
Problem
Conventional marketing techniques fail to provide real-time, customizable, and cost-effective ways to deliver promotional information to consumers, lacking the ability to track consumer behavior and feedback effectively, especially with the limitations of traditional mobile marketing methods.
Innovation Solution
Systems and methods that utilize tones transmitted to mobile devices to receive and process promotional information, including location identifiers, allowing for real-time interaction and feedback, and enabling closer tracking of consumer behavior through mobile device communications.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional marketing techniques (mailings, flyers, email) are used to deliver promotional information, then information can be transmitted to consumers, but the information cannot be tailored or customized per customer and cannot be validated or activated in real-time
Solution Approach 1:
The system pre-loads promotion information, terms, conditions, and validation rules into the mobile device before the consumer encounters the promotion. This preliminary action enables real-time validation and customization without requiring backend communication during the transaction, resolving the contradiction between adaptability and real-time reliability.
Solution Approach 2:
The mobile device acts as an intermediary between the promotion system and the consumer. It stores promotion data locally and performs validation operations, serving as a mediator that enables real-time customization and validation without direct backend involvement, thus resolving the contradiction.
2Productivity
If text message advertisements are sent to mobile devices, then promotional information can be delivered, but costs associated with the communication channel are high and users are unwilling to pay
Solution Approach 1:
The system uses existing broadcast infrastructure (radio, television, outdoor displays) to deliver promotion information without charging users. The mobile device receives information through these free or low-cost channels, eliminating the need for paid text message services while maintaining information delivery capability.
Solution Approach 2:
The system leverages multiple existing communication channels (broadcast radio, television, outdoor displays, mobile devices) to deliver promotion information. This multi-functional approach reduces dependency on expensive dedicated channels like text messaging while maintaining broad reach.
3Loss of information
If conventional marketing techniques are used, then promotional information can be transmitted, but real-time feedback and consumer behavior tracking are not possible
Solution Approach 1:
The mobile device automatically transmits feedback information about consumer interaction with promotions back to the promotion system. This automated feedback mechanism enables real-time tracking of consumer behavior without requiring complex manual tracking systems, resolving the contradiction between information capture and system complexity.
4Loss of information
If promotion information is provided through traditional channels, then consumers can receive information, but the information is easily misplaced or lost and not readily accessible at subsequent points in time
Solution Approach 1:
The system creates a digital copy of the promotion information and stores it on the consumer's mobile device. This copy is easily accessible, cannot be lost or misplaced like physical coupons, and can be retrieved at any subsequent point in time, resolving the contradiction between information retention and retrieval convenience.
Data Source
AI summary
Systems, methods, and apparatus receiving promotion information by a mobile device are provided by certain embodiments of the invention. According to one embodiment, an information carrying tone may be received at a mobile device from a tone transmission device, wherein the information carrying tone includes at least one location identifier associated with promotion information. A tone processing application of the mobile device may further provide for processing the information carrying tone to extract at least one location identifier, and to transmit, to an information source, an indication responsive to receiving the information carrying tone. Also according to various aspects, following transmission of the indication, promotional information can be received by the mobile device for subsequent processing and utilization, such as an activation confirmation or a redeemable promotion.