Mobile User Profile Categorization via Browse Behavior Analysis
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Solution Overview
Problem
Mobile device users face difficulties in accessing and navigating search technologies designed for conventional online use, as existing search engines are not optimized for mobile communication facilities, leading to suboptimal search results and user experience.
Innovation Solution
A method and system that utilize wireless provider data to analyze mobile web browser activities, create user profiles based on browse behavior, and present relevant content to mobile communication facilities, including sponsored content and advertisements, by associating user profiles with demographic, transactional, contextual, and location-based information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If conventional online search technologies are used on mobile devices, then search functionality is provided, but search results and user experience are suboptimal due to lack of optimization for mobile communication facilities
Solution Approach 1:
The patent applies local quality by creating mobile-specific user profiles that are tailored to mobile communication facilities rather than using generic web profiles. The system analyzes mobile browse behavior separately and creates customized profiles that reflect mobile-specific browsing patterns, device characteristics, and user preferences on mobile platforms, thereby improving search result relevance for mobile devices without affecting other platforms.
Solution Approach 2:
The patent segments the user profiling process into mobile-specific and general web components. It separates mobile browse behavior analysis from overall web browsing analysis, creating distinct mobile user profiles that can be independently optimized. This segmentation allows the system to handle mobile search queries with specialized profiles while maintaining separate profiling for other platforms, resolving the contradiction between providing search functionality and optimizing for mobile-specific needs.
2Adaptability or versatility
If mobile-specific user profiling is implemented, then personalized content delivery is improved, but system complexity increases due to additional data collection and analysis requirements
Solution Approach 1:
The patent applies universality by integrating mobile user profile creation into the existing web search infrastructure. The mobile browse behavior analysis system reuses components from the general web profiling system, such as the profile storage database and content delivery mechanisms. This allows the system to provide mobile-specific personalized content delivery while sharing common infrastructure, thereby reducing the overall system complexity compared to building a completely separate mobile profiling system.
Solution Approach 2:
The patent introduces an intermediary mobile browse behavior analysis component that bridges mobile device interactions and the existing user profile system. This intermediary layer captures mobile-specific browsing data, processes it through specialized algorithms, and feeds results into the content delivery system. By using this intermediary approach, the system achieves adaptable personalized content delivery for mobile devices without directly modifying the core system architecture, thus managing complexity effectively.
Data Source
AI summary
A system for categorization of a mobile user profile based on a browse and viewing behavior of a user includes (a) using data of a wireless provider to ascertain a plurality of web browser activities as performed on a mobile communication facility of the user; (b) storing the plurality of mobile web browser activities relating to the user; (c) accessing from the wireless provider a viewing history of television content of the user, wherein the wireless provider has provided the television content; (d) analyzing the plurality of mobile web browser activities and the viewing history of television content to determine a relationship thereamongst; (e) creating a category of user profile based at least in part on the analysis; (f) associating the category of user profile with the user; and (g) transmitting content corresponding to the category of user profile to the mobile communication facility for display thereon.