Mobile User Profile Categorization via Browse Behavior Analysis
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Solution Overview
Problem
Mobile device users face difficulties in accessing and utilizing search technologies due to the inability of current Internet search engines to optimally deliver content tailored for mobile communication facilities, which are limited by display constraints, query entry challenges, and network speed issues.
Innovation Solution
A method and system utilizing wireless provider data to analyze mobile web browser activities, create user profiles based on these analyses, and present relevant content to mobile communication facilities, including sponsored content, by associating user profiles with demographic, transactional, contextual, and usage history data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If Internet search engines are used for mobile devices, then search functionality is provided, but content delivery is not optimized for mobile display constraints and network limitations
Solution Approach 1:
The patent creates user profiles with localized characteristics specific to mobile browsing behavior, analyzing browse history, device type, and interaction patterns to deliver content optimized for each user's specific mobile context rather than generic search results
Solution Approach 2:
The system dynamically adapts content delivery based on real-time analysis of user browse behavior, device characteristics, and interaction patterns, making the search experience flexible and responsive to changing mobile conditions rather than static
2Loss of information
If user browse behavior is analyzed to create profiles, then personalized content delivery is achieved, but system complexity increases
Solution Approach 1:
The system performs self-service by automatically analyzing user browse behavior, device characteristics, and interaction patterns without requiring manual input from users, creating profiles dynamically based on observed behavior rather than complex manual configuration
Solution Approach 2:
The patent introduces an intermediary profiling system that sits between the search engine and mobile device, analyzing behavior patterns and translating them into personalized content delivery decisions, simplifying the overall system architecture by centralizing the analysis function
3Adaptability or versatility
If mobile-specific search capabilities are developed, then mobile optimization is improved, but compatibility with existing Internet search infrastructure is reduced
Solution Approach 1:
The patent creates a universal profiling system that works across multiple mobile devices and platforms, analyzing browse behavior patterns that are common to mobile browsing regardless of specific device type, making the solution broadly applicable without requiring device-specific implementations
Solution Approach 2:
The system segments the search functionality into distinct components: behavior analysis, profile creation, and content delivery optimization, allowing each component to be developed and optimized independently while maintaining compatibility with existing Internet search infrastructure
Data Source
AI summary
In embodiments, the present invention provides a method and system for using wireless provider data to ascertain a web browser activity, recording a user's mobile web browser activity performed on a mobile communication facility, storing a plurality of mobile web browser activities relating to the user, analyzing the plurality of mobile web browser activities to determine a relationship among web browser activities, creating a category of user profile based at least in part on the analysis, associating the category of user profile with the user, and presenting a content to the mobile communication facility based at least in part on the category of user profile.