Mobile Vehicle Display System for Targeted Advertising
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Solution Overview
Problem
Traditional advertising methods, such as television and internet ads, have become less effective due to fragmentation and viewer fatigue, making it difficult to reach and engage potential consumers effectively.
Innovation Solution
An audio/video based interactive system utilizing motor vehicles equipped with high-definition monitors and wireless transmission capabilities to display live or pre-recorded content, allowing for targeted advertising and interactive experiences, such as video gaming, to a wide audience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional advertising methods like television and internet ads are used, then advertising reach is broad, but advertising effectiveness deteriorates due to fragmentation and viewer fatigue
Solution Approach 1:
The patent transforms static advertising displays into dynamic mobile advertising units that move through different locations. The mobile display system adapts to various environments and audiences by physically relocating, making the advertising medium itself dynamic rather than fixed, thereby resolving the fragmentation issue by creating a unified mobile platform that can adapt to different contexts.
Solution Approach 2:
The invention adds the dimension of physical mobility to advertising delivery. Instead of advertising being confined to fixed locations (TV screens, billboards), the system enables advertising content to move through three-dimensional space via mobile vehicles, creating a new spatial dimension for advertising delivery that overcomes the limitations of traditional fragmented media.
2Area of stationary object
If more advertising channels are provided to reach consumers, then advertising coverage increases, but advertising clutter increases and effectiveness decreases
Solution Approach 1:
The mobile display system serves multiple functions: it can display various types of advertising content, interact with consumers through multiple interfaces, and relocate to different areas. This multi-functionality allows a single advertising platform to replace multiple separate advertising channels, reducing clutter while maintaining or expanding coverage area.
Solution Approach 2:
The mobile display unit acts as an intermediary between traditional fixed advertising and mobile consumers. It bridges the gap by physically moving to where consumers are located, delivering advertising content in a controlled, focused manner rather than contributing to the clutter of multiple simultaneous advertising channels.
3Ease of manufacture
If fixed advertising displays are used, then installation is simple, but adaptability to different locations and audiences is limited
Solution Approach 1:
The system employs mobile displays mounted on vehicles that can dynamically relocate to different locations and audiences. This dynamic capability provides adaptability to various environments while maintaining the relative simplicity of the display units themselves, which can be standardized and easily installed on different mobile platforms.
Solution Approach 2:
The mobile advertising system changes the key parameter of location from fixed to variable. By enabling the display platform to move and change its spatial parameters, the system achieves adaptability to different locations and audiences without fundamentally complicating the display technology itself, thus maintaining ease of manufacture while gaining versatility.
Data Source
AI summary
The methods and systems of the present invention are particularly adaptable as additions in the form of displaying means, such as monitors, that can works in conjunction with any type of motor vehicle including cars, box trucks, boats, ships, yachts, trains, recreational vehicles, motorcycles, tractor trailer trucks, or motor scooters. The methods of the present invention can be combined as an addition to any part of the motor vehicle in order to turn the motor vehicle into a mobile displaying platform for displaying advertisements or other information.