Mobile Video Ad Prefetching for Offline Playback and Storage Limits

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Solution Overview

Problem

Existing technologies do not effectively manage the selection and insertion of commercials on mobile devices, particularly when offline, and lack efficient methods for downloading and playing videos with integrated commercials.

Innovation Solution

A system for mobile devices that downloads metadata and commercials based on user location, device type, and personal information, allowing selection and insertion of commercials during video playback, even when offline, using an API to manage storage and regulating download quality and pace.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If commercials are downloaded for offline playback, then video playback availability is improved, but storage space consumption increases

Engineering Contradiction:
Improvevideo playback availabilityVSAvoidstorage space consumption
Core Design Contradiction:
ReliabilityVSQuantity of substance

Solution Approach 1:

The system pre-downloads commercials along with videos before the user needs offline playback. The commercial download manager automatically retrieves commercials in advance during video download or when connectivity is available, ensuring they are ready for offline playback without requiring additional user action at the moment of need.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system dynamically adjusts commercial quality parameters based on storage availability and network conditions. When storage space is limited, the system downloads lower-quality commercial versions; when storage is available, it downloads higher-quality versions. This parameter adjustment resolves the contradiction between playback availability and storage consumption.

Inventive Principle:
Principle #35Parameter changes

2Manufacturing precision

If multiple commercial versions are stored for quality options, then playback quality is improved, but device complexity increases

Engineering Contradiction:
Improveplayback qualityVSAvoidsystem complexity
Core Design Contradiction:
Manufacturing precisionVSDevice complexity

Solution Approach 1:

The system dynamically selects which commercial versions to download and store based on real-time conditions including network quality, storage availability, and user preferences. Rather than statically storing all possible quality versions, the system adaptively manages the commercial library, downloading only the versions needed based on current device state and playback requirements.

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If commercial selection is based on detailed user profiling, then advertising relevance is improved, but data processing requirements increase

Engineering Contradiction:
Improveadvertising relevanceVSAvoiddata processing power
Core Design Contradiction:
Adaptability or versatilityVSPower

Solution Approach 1:

The system collects and processes only the necessary user data parameters required for effective commercial targeting rather than attempting to process all possible user information. It selectively gathers data such as location, device type, and viewing history to the extent needed for relevant ad selection, avoiding excessive data processing while maintaining advertising effectiveness.

Inventive Principle:
Principle #16Partial or excessive action

4Reliability

If commercials are downloaded in advance, then offline playback capability is improved, but network bandwidth consumption increases

Engineering Contradiction:
Improveoffline playback capabilityVSAvoidnetwork bandwidth consumption
Core Design Contradiction:
ReliabilityVSLoss of substance

Solution Approach 1:

The system downloads commercial content with quality optimized for local storage and offline playback rather than using maximum network quality. It selects appropriate compression levels and formats that balance storage efficiency with playback quality, reducing the bandwidth consumption required for initial downloads while maintaining acceptable viewing experience.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS12470677B2Commercials on mobile devices
Publication Date: 2025.11.11 PENTHERA PARTNERS INC
  • US12470677B2 patent drawing
  • US12470677B2 patent drawing
  • US12470677B2 patent drawing

AI summary

A method including: detecting a request for a first part of a video; detecting a request for a second part of the video, wherein the video has a video timeline and the second part of the video immediately follows the first part of the video in the video timeline; after detecting the request for the first part of the video and prior to detecting the request for the second part of the video, transmitting a request for a third part of the video, wherein the third part of the video follows the second part of the video in the video timeline; receiving the requested third part of the video; and storing the received third part of the video.