Mobile Video Stream Product Offer Overlay
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Solution Overview
Problem
Modern handheld mobile devices lack the capability to effectively leverage augmented-reality type analysis to provide users with real-time information about products in their vicinity, such as offers, discounts, or coupons, while viewing a live video stream.
Innovation Solution
The method involves identifying products using object recognition techniques, product codes, wireless communication, or location determination, and presenting offer indicators within the live video stream on a mobile communication device, allowing users to select offers for further information, download, or initiate purchases.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If mobile devices display traditional product information separately from video content, then information accessibility is improved, but user engagement and contextual relevance deteriorate
Solution Approach 1:
The patent merges product information displays with the video stream by overlaying offer indicators directly on the video content. When the object recognition system detects a product in the video, the corresponding offer information is displayed at the same location in the video stream, combining visual product identification with promotional information in a single integrated view rather than separate interfaces.
Solution Approach 2:
The patent adds a new dimension to the video display by superimposing offer indicators as a graphical overlay layer on top of the existing video content. This creates a multi-layered display where the video stream serves as the base layer and offer information appears as an additional dimensional layer, allowing both video content and product information to coexist in the same visual space.
2Loss of information
If the system processes and displays multiple offer indicators in the video stream, then information completeness is improved, but device complexity and processing requirements worsen
Solution Approach 1:
The system performs preliminary actions by pre-processing video frames to identify and locate products before displaying offer indicators. The object recognition system analyzes video content in advance to detect products, determine their positions, and retrieve corresponding offer information, so that when offers are displayed, the processing work has already been completed, reducing real-time computational burden.
Solution Approach 2:
The patent applies local quality by displaying offer indicators only at specific locations in the video stream where products are detected, rather than uniformly processing the entire video frame. The system focuses computational resources on regions containing products, applying offer overlay processing only where needed, thereby reducing overall processing complexity while maintaining information completeness.
3Measurement precision
If the system uses multiple product identification methods (object recognition, codes, wireless communication), then product detection accuracy is improved, but device complexity and energy consumption worsen
Solution Approach 1:
The patent implements dynamics by making the product identification system adaptive and flexible in selecting which identification methods to use. The system can dynamically switch between or combine multiple identification approaches (object recognition, code scanning, wireless communication) based on the specific situation, product type, and available resources, optimizing the balance between accuracy and energy consumption rather than using all methods simultaneously.
Solution Approach 2:
The system achieves universality by designing a multi-functional product identification mechanism that can perform multiple identification tasks using different methods. The same mobile device and software platform can handle object recognition, barcode/QR code scanning, and wireless communication (NFC, RFID) through a unified system architecture, allowing the device to universally identify various product types through appropriate method selection.
Data Source
AI summary
Systems, methods, and computer program products provide for presentation of product offers in conjunction with a live video stream that includes images of the product or images associated with the product. The invention identifies products located proximate to a mobile communication, for example using real-time object recognition techniques, product codes, wireless communication or the like to identify products. Once the products are identified, related offers are determined and offer indicators are presented proximate to the location of the image in the live video stream.