Mobile-Controlled Wagering Odds Display on TV

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Solution Overview

Problem

Current live sporting event broadcasts lack the ability for viewers to dynamically control the display of additional information, such as wagering odds, which are often displayed in a static manner and require waiting for information to cycle back around.

Innovation Solution

A system and method that integrate play-by-play sports wagering into the display of a live sporting event, allowing a mobile device to control the display of wagering odds on a second display, enabling users to select and place wagers on individual plays in real-time.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If wagering odds are displayed statically on the broadcast, then the broadcast maintains simplicity, but viewers cannot actively control or customize the information display

Engineering Contradiction:

Improveviewer control capabilityVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

A mobile device serves as an intermediary between the broadcast system and the viewer, receiving the broadcast signal and enabling the viewer to control what additional information is displayed and where it appears on the screen

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The display information is segmented into separate controllable elements (wagering odds, statistics, advertisements) that can be independently selected, positioned, and customized by the viewer through the mobile device interface

Inventive Principle:

Principle #1Segmentation

2Loss of time

If information flows across a ribbon like a stock ticker, then all information is eventually displayed, but viewers must wait for information to cycle back around

Engineering Contradiction:

Improvewaiting timeVSAvoidinformation access efficiency

Core Design Contradiction:

Loss of timeVSEase of operation

Solution Approach 1:

The system pre-loads and makes available multiple pieces of wagering information (odds for different plays, statistics, etc.) so that when the viewer requests information, it is immediately displayed without waiting for it to cycle around the ribbon

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The display transitions from a static, cyclic ribbon format to a dynamic, on-demand display where information appears immediately when selected by the viewer, eliminating the waiting time inherent in cyclic display formats

Inventive Principle:

Principle #15Dynamics

3Adaptability or versatility

If viewers use mobile devices for second screen experiences, then engagement increases, but the television viewing experience becomes secondary

Engineering Contradiction:

Improveinteractive capabilityVSAvoidviewing convenience

Core Design Contradiction:

Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system merges the broadcast viewing experience on television with the interactive capabilities of the mobile device, allowing the viewer to control the display directly from the mobile device while maintaining the television as the primary display, thus combining the benefits of both platforms

Inventive Principle:

Principle #5Merging (Combining)

Data Source

PatentUS20250118138A1Method of placing wagers through a mobile device through a television wagering platform

Publication Date: 2025.04.10 ADRENALINE IP

AI summary

A system for controlling how wagering odds for individual plays inside of a live sporting event are combined with the broadcast of the live sporting event on a display with a mobile device that is paired with a set top box.