Seamless Modified Video Insertion Through Audio-Video Cue Alignment
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Solution Overview
Problem
Conventional methods for inserting customized advertising or product placement in video content, such as virtual product placement, often result in perceptible glitches due to misalignment of video and audio frame boundaries during seamless integration, leading to a poor consumer experience and increased data storage and bandwidth requirements.
Innovation Solution
A dynamic adjustment of video and audio cue points to align with frame boundaries, ensuring seamless transitions by adding unmodified content before and after the modified portion, thereby avoiding glitches and maintaining media continuity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If modified media content is inserted into video content, then customized advertising or product placement is achieved, but perceptible glitches occur due to misalignment of video and audio frame boundaries
Solution Approach 1:
The system performs preliminary actions by determining the duration of the modified media content and calculating appropriate cue point adjustments before insertion. The media player retrieves additional unmodified media content in advance and pre-calculates the timing parameters to ensure proper alignment with video and audio frame boundaries, preventing glitches during transitions.
Solution Approach 2:
The system dynamically adjusts temporal parameters (cue points) based on the duration of modified media content. By changing the start and end cue points according to calculated offsets that align with frame boundaries, the system maintains synchronization between video and audio streams during content insertion, eliminating perceptible glitches.
2Quantity of substance
If conventional methods are used for inserting modified media content, then data storage and bandwidth requirements increase, but seamless integration is compromised
Solution Approach 1:
The system extracts only the necessary unmodified media content segments needed for seamless transitions rather than storing or transmitting complete alternative video versions. By retrieving only the specific portions required for cue point alignment and frame boundary matching, the system significantly reduces data storage and bandwidth requirements while maintaining integration quality.
Solution Approach 2:
The system uses partial actions by retrieving and processing only the minimal necessary unmodified media content segments required for proper alignment, rather than handling complete media streams. This partial approach reduces processing overhead and data requirements while achieving the goal of glitchless transitions.
Data Source
AI summary
Disclosed are various embodiments for seamless insertion of modified media content. In one embodiment, a modified portion of video content is received. The modified portion has a start cue point and an end cue point that are set relative to a modification to the video content to indicate respectively when the modification approximately begins and ends compared to the video content. A video coding associated with the video content is identified. The start cue point and/or the end cue point are dynamically adjusted to align the modified portion with the video content based at least in part on the video coding.