Modular A-Frame Display with Hidden Storage for Flexible Merchandising

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Solution Overview

Problem

Existing retail displays are inflexible and inefficient for showcasing social expression products, particularly in smaller spaces, as they require extensive setup and do not allow for easy product rotation or hidden storage.

Innovation Solution

The a-frame merchandise display features two main frames connected by a frame lock, with pegboard panels and side frames, enabling easy assembly and disassembly, a compact footprint, and hidden storage for accessories, allowing for flexible product arrangement and display of various merchandise types.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If traditional retail displays are used, then product display capability is provided, but setup time and complexity increase

Engineering Contradiction:
Improvesetup easeVSAvoidsetup time
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The display stand is divided into modular components including a base unit with storage compartment, vertical support frames, and interchangeable display panels. These segmented modules can be independently assembled and configured, enabling rapid setup without complex assembly procedures.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The design merges the storage function and display function into a single integrated structure. The base unit combines a hidden storage compartment with the structural base, while vertical supports integrate both structural support and display panel mounting capabilities, reducing the number of separate components needed.

Inventive Principle:
Principle #5Merging (Combining)

2Adaptability or versatility

If fixed retail displays are used, then stable product presentation is achieved, but flexibility for product rotation and rearrangement is lost

Engineering Contradiction:
Improveproduct arrangement flexibilityVSAvoiddisplay structure stability
Core Design Contradiction:
Adaptability or versatilityVSStability of the object's composition

Solution Approach 1:

The display system employs dynamic, reconfigurable connections between modules. Display panels can be rotated and repositioned on the vertical supports, and the modular design allows easy reconfiguration of the entire display structure to accommodate different product arrangements while maintaining structural stability through standardized connection points.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The vertical support frames serve multiple functions: providing structural stability, mounting display panels at various positions, and enabling product rotation. The standardized module design allows the same components to be used in different configurations for various product types and display requirements.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Area of stationary object

If compact display structures are used, then space efficiency improves, but storage capacity for accessories is reduced

Engineering Contradiction:
Improvefootprint areaVSAvoidstorage capacity
Core Design Contradiction:
Area of stationary objectVSQuantity of substance

Solution Approach 1:

The design implements nested storage within the compact base structure. A hidden storage compartment is nested within the base unit, utilizing vertical space and internal volume rather than expanding the external footprint. This allows accessory storage without increasing the display stand's floor space occupation.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The storage solution transitions from horizontal expansion to vertical utilization. The base unit incorporates depth and vertical height to create storage volume, moving the storage function into the third dimension rather than requiring additional horizontal space, thereby maintaining a compact footprint while providing adequate storage capacity.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS11978367B2Sustainable a-frame display
Publication Date: 2024.05.07 AMERICAN GREETINGS CORP
  • US11978367B2 patent drawing
  • US11978367B2 patent drawing
  • US11978367B2 patent drawing

AI summary

A flexible, four-sided, a-frame display for merchandising greeting card and non-greeting card merchandise. The display is relatively small and can be used as an outpost display in smaller retail spaces. It can easily be set up, taken down and arranged with various merchandising assemblies. It also contains a hidden storage compartment.