Modular Conveyor Plate for Baggage Carousel Advertising

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Solution Overview

Problem

Conventional baggage carousel advertising systems are labor-intensive and time-consuming to deploy and maintain, often underutilizing the available 'rail-to-rail' advertising space and requiring significant effort to change content.

Innovation Solution

A content displaying conveyor system with modular, releasably coupled conveyor plates that allow for easy installation and removal of advertising content without altering the existing conveyor system infrastructure, utilizing apertures and screws for secure coupling and featuring a design that maximizes viewable space for continuous content display.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If conventional baggage carousel advertising systems use recessed cavities in base plates, then advertising content can be displayed, but the viewable advertising space is reduced and less than full rail-to-rail space is utilized

Engineering Contradiction:
Improveviewable advertising spaceVSAvoidconveyor system structure
Core Design Contradiction:
Area of stationary objectVSDevice complexity

Solution Approach 1:

The advertising display system is segmented into separate modular components: upper plates that can be independently installed and removed from the base plates. This allows the advertising content to be displayed on the full surface area without requiring recessed cavities in the base plates, thereby maximizing the viewable advertising space while maintaining the structural integrity of the conveyor system.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The advertising display moves from a two-dimensional recessed cavity approach to a three-dimensional overlay approach using upper plates that sit on top of the base plates. This dimensional change allows full utilization of the rail-to-rail space while keeping the base plate structure simple and unchanged.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Area of stationary object

If adhesive coating with advertising content is wrapped around base plates, then content can be displayed, but content changes become time-consuming and labor intensive

Engineering Contradiction:
Improveadvertising display areaVSAvoidcontent change time
Core Design Contradiction:
Area of stationary objectVSLoss of time

Solution Approach 1:

The advertising content is segmented into removable upper plates that can be independently handled and replaced. This segmentation allows the advertising content to be changed by simply removing one upper plate and installing another, dramatically reducing content change time and labor requirements compared to removing and replacing adhesive coatings.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system transitions from a static adhesive coating approach to a dynamic modular plate system where advertising content can be easily updated. The upper plates are designed to be releasably coupled to base plates, enabling quick changes in advertising content without permanent attachment, thus reducing both time and labor for content updates.

Inventive Principle:
Principle #15Dynamics

3Productivity

If modular upper plates with connection members are releasably coupled to base plates, then content changes become quick and labor-efficient, but the system requires additional coupling components

Engineering Contradiction:
Improvecontent change efficiencyVSAvoidcoupling mechanism
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The coupling mechanism is segmented into simple, standardized connection members (such as clips, snaps, or fasteners) that are integrated into the upper plates and base plates. This segmentation allows for quick assembly and disassembly of advertising content while keeping each individual coupling component simple and easy to manufacture, balancing productivity improvement with minimal added complexity.

Inventive Principle:
Principle #1Segmentation

4Ease of manufacture

If conventional systems require significant effort to deploy and maintain advertising content, then system simplicity is maintained, but deployment and maintenance become labor-intensive

Engineering Contradiction:
Improvesystem deploymentVSAvoidcontent installation
Core Design Contradiction:
Ease of manufactureVSEase of operation

Solution Approach 1:

The advertising content is segmented into modular upper plates that can be manufactured independently and installed separately from the conveyor system. This segmentation simplifies both the manufacturing process (standardized plates can be pre-fabricated) and the installation process (plates can be easily attached to base plates), thereby improving both ease of manufacture and ease of operation simultaneously.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The upper plates with advertising content can be prepared and staged in advance before installation on the conveyor system. This preliminary action allows for off-site manufacturing and quality control of advertising content, making the actual deployment and maintenance operations simpler and faster when the plates need to be installed or replaced on the conveyor.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS8887895B2System and methods for content display
Publication Date: 2014.11.18 ARMSTRONG STEPHEN WILLIAM
  • US8887895B2 patent drawing
  • US8887895B2 patent drawing
  • US8887895B2 patent drawing

AI summary

Systems and methods for displaying content in a conveyor system are provided. A content displaying conveyor plate includes a base plate and an upper plate that is configured to be releasably coupled to the base plate. The upper plate can be configured to display content, for example content that is integral to the base plate, content that is disposed between the upper plate and the base plate, or any combination thereof. The upper plate can be coupled to the base plate via one or more connection members defined on the upper plate and/or the base plate. Any, number, such as all of the base plates of an existing conveyor system can be replaced with respective content displaying conveyor plates. The base plate of the content displaying conveyor plate can define one or more recesses, the recesses configured to receive an attachment member and/or other components of a carousel therein.