Adaptive merchandising platform (AMP) mounting system and method of installing thereof

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Solution Overview

Problem

Conventional consumer product display fixtures lack flexibility to accommodate non-standard-sized products, requiring expensive and time-consuming retrofitting and resulting in wasted display space and reduced sales due to the limited ability to adjust shelving locations and sizes.

Innovation Solution

A mounting system comprising crossbars, support brackets, and vertical uprights with modular components that allow for adjustable configurations to fit various product display sizes, enabling flexible shelving arrangements and easy installation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If conventional fixed shelving fixtures are used, then manufacturing cost is reduced, but adaptability to different product sizes deteriorates

Engineering Contradiction:
Improvemanufacturing costVSAvoidadaptability to different product sizes
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The shelving fixture is divided into modular components including adjustable shelves, vertical supports with multiple mounting positions, and horizontal crossbars that can be reconfigured. This segmentation allows the same basic fixture structure to accommodate different product sizes by simply repositioning components rather than manufacturing entirely different fixtures.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The fixture incorporates dynamic adjustability through vertically movable shelves with multiple stop positions, adjustable crossbar heights, and reconfigurable support brackets. These dynamic features enable the fixture to adapt to varying product dimensions while maintaining a single standardized manufacturing design.

Inventive Principle:
Principle #15Dynamics

2Device complexity

If conventional fixed shelving locations are used, then device complexity is reduced, but adaptability to variable shelving sizes deteriorates

Engineering Contradiction:
Improvefixture structure complexityVSAvoidshelving size adjustment capability
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The vertical support columns are designed with universal mounting holes at multiple heights, allowing the same column to serve different shelving configurations. The crossbars and shelves can be mounted at various positions on these universal supports, enabling a single fixture design to fulfill multiple shelving size requirements.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The adjustable components are designed to nest within the standardized fixture framework. Shelves slide into vertical slots, crossbars fit into predetermined holes, and support brackets fold or retract when not in use, allowing complex adjustment capabilities within a compact standardized structure.

Inventive Principle:
Principle #7Nested doll (Nesting)

3Adaptability or versatility

If expensive retrofitting is performed to install non-standard shelves, then adaptability to non-standard products is improved, but loss of time and money increases

Engineering Contradiction:
Improvecapability to display non-standard productsVSAvoidretrofitting time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The fixture is pre-configured during manufacturing with standardized adjustment mechanisms, multiple mounting positions, and modular components that enable future reconfiguration. This preliminary preparation eliminates the need for expensive and time-consuming retrofitting, as the fixture is already capable of accommodating non-standard products through simple component repositioning.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The adjustable shelving system is designed to be easily reconfigured by store personnel without requiring professional installation services. Standardized tools and simple mechanical adjustment mechanisms allow staff to independently modify shelving configurations to display different product sizes, eliminating the need for external retrofitting services.

Inventive Principle:
Principle #25Self-service

4Ease of manufacture

If standard-sized shelves only are used, then ease of manufacture is improved, but wasted display space increases

Engineering Contradiction:
Improvestandardization benefitVSAvoidwasted display space
Core Design Contradiction:
Ease of manufactureVSLoss of substance

Solution Approach 1:

While maintaining standardized manufacturing for all fixture components, the system allows local customization of shelf positions, sizes, and configurations to match specific product dimensions. Each shelving section can be independently adjusted to eliminate gaps and wasted space, while the components themselves remain standardized for efficient manufacturing.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS10548417B2Adaptive merchandising platform (AMP) mounting system and method of installing thereof
Publication Date: 2020.02.04 ALTRIA CLIENT SERVICES LLC
  • US10548417B2 patent drawing
  • US10548417B2 patent drawing
  • US10548417B2 patent drawing

AI summary

The mounting system includes at least one first crossbar with a first end cavity and a second end cavity, a first support bracket insertable into the first end cavity of the first crossbar, the first support bracket including a first engaging structure, a second support bracket insertable into the second end cavity of the first crossbar, the second support bracket including a second engaging structure. The first and second engaging structures are configured to attach to respective first and second columns of a consumer product display. The first support bracket and the second support bracket each are configured to remain freely and selectively slideable within the first end cavity and the second end cavity following assembly of the mounting system. The mounting system further includes more than one vertical upright connectable to the at least one first crossbar, where the more than one vertical upright includes a third engaging structure.