Modular Crossbar Mounting System for Flexible Retail Display Shelving

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Solution Overview

Problem

Conventional consumer product display fixtures lack flexibility to accommodate non-standard-sized products, requiring expensive and time-consuming retrofitting and resulting in wasted display space and reduced sales due to the limited ability to adjust shelving locations and sizes.

Innovation Solution

A modular mounting system with adjustable crossbars and vertical uprights, featuring engaging structures like teeth and plates, allows for customizable installation on various consumer product display columns, enabling flexible shelving configurations to accommodate products of different sizes and shapes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional fixed shelving fixtures are used, then manufacturing and installation are simple, but flexibility to accommodate variable-sized products is poor

Engineering Contradiction:
Improveflexibility to accommodate variable-sized productsVSAvoidfixture structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The fixture is divided into modular components including adjustable shelving units, vertical supports with multiple mounting positions, and interchangeable fixtures that can be independently configured. This segmentation allows each component to be optimized for its specific function while maintaining overall system flexibility.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The fixture incorporates dynamically adjustable elements such as shelves that can be repositioned vertically along the supports, adjustable mounting heights, and reconfigurable components that allow the system to adapt to different product sizes and display requirements without requiring a complete fixture replacement.

Inventive Principle:
Principle #15Dynamics

2Area of stationary object

If conventional fixed shelving locations are used, then installation is quick and simple, but display space utilization is reduced

Engineering Contradiction:
Improvedisplay space utilizationVSAvoidretrofitting time
Core Design Contradiction:
Area of stationary objectVSLoss of time

Solution Approach 1:

The fixture is designed with pre-configured mounting positions, pre-attached adjustable components, and pre-engineered connection points that enable rapid assembly and reconfiguration. This preliminary preparation eliminates the need for time-consuming retrofitting while maximizing display space from the initial installation.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The fixture employs universal mounting mechanisms and standardized connection interfaces that allow the same base structure to support multiple shelving configurations and accommodate various product types, thereby maximizing display space utilization without requiring additional retrofitting time for different product lines.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Adaptability or versatility

If standard-sized shelves are used in fixed locations, then manufacturing cost is low, but ability to display non-standard products is limited

Engineering Contradiction:
Improveability to display non-standard productsVSAvoidmanufacturing complexity
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

Different portions of the fixture are designed with specialized characteristics tailored to specific display needs. For example, certain shelf sections can be optimized for flat products while others accommodate tall or irregularly shaped items, with each local area having the appropriate structural properties, materials, and mounting capabilities for its intended function.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The fixture allows for changing key parameters such as shelf dimensions, mounting heights, and component configurations to match the specific requirements of different product sizes and shapes. This parametric adjustability enables the same manufactured fixture to display non-standard products by simply adjusting parameters rather than manufacturing entirely different fixtures.

Inventive Principle:
Principle #35Parameter changes

4Ease of operation

If multiple standard fixture types are used, then product categorization is achieved, but complexity in adjusting shelving locations increases

Engineering Contradiction:
Improveease of shelving adjustmentVSAvoidnumber of fixture types
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The fixture design consolidates multiple standard fixture types into a single universal system that can perform all necessary categorization and display functions. This universal fixture incorporates adjustable shelving, multiple mounting positions, and reconfigurable components that replicate the functionality of several different standard fixtures while providing consistent ease of operation across all applications.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10334970B2Adaptive merchandising platform (AMP) mounting system and method of installing thereof
Publication Date: 2019.07.02 ALTRIA CLIENT SERVICES LLC
  • US10334970B2 patent drawing
  • US10334970B2 patent drawing
  • US10334970B2 patent drawing

AI summary

The mounting system includes at least one first crossbar with a first end cavity and a second end cavity, and a first support bracket insertable into the first end cavity of the first crossbar. The first support bracket includes a first engaging structure, a second support bracket insertable into the second end cavity of the first crossbar. The second support bracket includes a second engaging structure, the first and second engaging structures configured to attach to respective first and second columns of a consumer product display. More than one vertical upright is connectable to the at least one first crossbar, where the more than one vertical upright includes a third engaging structure. The method includes connecting the vertical uprights to the crossbars, inserting support brackets in the first crossbar, attaching the support brackets to a column of a consumer product display and connecting shelves to the vertical uprights.