Modular Display Fixture With Angled Shelves for Product Accessibility
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Solution Overview
Problem
Existing retail display fixtures for seasonal merchandise lack effective accessibility and visual appeal, as they often fail to optimize shelf orientation and design for customer viewing and product accessibility.
Innovation Solution
A modular display fixture design featuring a main body with angled upper and lower shelf trays, shoulder bars, face-out bars, and a cross-bar component, allowing for customizable and space-efficient product display, with shelves oriented to enhance customer visibility and accessibility.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If traditional horizontal shelf orientation is used, then manufacturing is simple, but product visibility and accessibility are poor
Solution Approach 1:
The shelf trays are oriented at an angle (e.g., 45 degrees) relative to the horizontal plane instead of being completely horizontal. This angular orientation allows customers to view products from above while maintaining structural simplicity and ease of manufacture.
2Ease of operation
If multiple display components are added to improve visibility, then product visibility improves, but device complexity increases
Solution Approach 1:
The display fixture is divided into modular components including main body, shelf trays, shoulder bars, face-out bars, and cross-bar components. Each module can be independently manufactured and assembled, providing display variety without requiring complex integrated structures.
Solution Approach 2:
The shoulder bars and face-out bars serve multiple functions: they provide structural support for shelf trays while simultaneously creating additional display surfaces for products. This multi-functionality reduces the need for separate components.
3Ease of operation
If angled shelf trays are used to improve accessibility, then customer access improves, but manufacturing precision requirements increase
Solution Approach 1:
The angled shelf tray design is implemented as a separate modular component that can be pre-manufactured with standard angular specifications (e.g., 45-degree angles). This segmentation allows for consistent angle production using standard manufacturing processes without requiring high-precision custom fabrication for each fixture.
Data Source
AI summary
A free-standing display fixture includes a main body having a top edge, a bottom edge, a right side panel, a center panel and a left side panel. Each of the left side panel, the center panel and the right side panel include interior surfaces and the interior surfaces of the left side panel and the right side panel face each other. Located between and coupled to left side panel and right panel are a plurality of uniquely arranged display components.