Display structure

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Solution Overview

Problem

Conventional display systems for cosmetic products are limited by modular dimensions, failing to fully utilize the depth of display cabinets and restricting the ability to adapt to different product shapes and sizes, making it difficult to create flexible and efficient display solutions.

Innovation Solution

A modular display structure composed of interchangeable guide elements and display plates that can be easily assembled and disassembled, allowing for various configurations and dimensions to accommodate products of different shapes and sizes, enabling full exploitation of cabinet depth and easy maintenance.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional modular trays are used for displaying cosmetic products, then the display structure is simple and easy to manufacture, but the cabinet depth cannot be fully utilized and the display system cannot adapt to different product shapes and sizes

Engineering Contradiction:
Improveadaptability to different product shapes and sizesVSAvoiddisplay structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display system is divided into modular components: a fixed support structure with guides and interchangeable display plates. Each plate can be independently selected and positioned to match different product dimensions, allowing the system to adapt to various product shapes and sizes without requiring a completely different display structure for each product type.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The support structure with guides serves multiple functions: it provides structural stability, enables plate interchangeability, and accommodates various plate configurations. This universal base structure can work with different plate types and arrangements, making the overall system versatile while maintaining structural simplicity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Volume of stationary object

If conventional modular trays with fixed dimensions are used, then the manufacturing process is simple, but the cabinet space is not fully exploited

Engineering Contradiction:
Improvecabinet space utilizationVSAvoidmanufacturing complexity
Core Design Contradiction:
Volume of stationary objectVSEase of manufacture

Solution Approach 1:

The display system transitions from fixed-dimensional trays to a dynamic configuration where plates can be interchangeably positioned at different heights and locations along the guides. This dynamic arrangement allows the display structure to be customized to fit the available cabinet space, maximizing volume utilization while the modular nature keeps manufacturing relatively simple.

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If interchangeable display plates are implemented, then the display system becomes highly adaptable, but the assembly and disassembly operations increase

Engineering Contradiction:
Improvedisplay configuration flexibilityVSAvoidassembly and disassembly ease
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The guides act as intermediaries between the fixed support structure and the interchangeable display plates. They provide standardized interfaces and alignment mechanisms that simplify the assembly and disassembly process, allowing plates to be quickly exchanged without complex operations while maintaining high adaptability.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Area of stationary object

If modular display units are positioned side by side, then the display area is created, but the depth of the cabinet cannot be exploited

Engineering Contradiction:
Improvedisplay areaVSAvoidcabinet depth utilization
Core Design Contradiction:
Area of stationary objectVSLength of stationary object

Solution Approach 1:

The system transitions from utilizing only the horizontal dimension (side-by-side placement) to exploiting the vertical dimension as well. Plates can be positioned at different heights along the guides, and multiple plates can be stacked vertically within the cabinet depth, thereby utilizing both horizontal and vertical spaces to maximize the display area while fully exploiting cabinet depth.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentEP3493703B1Display structure
Publication Date: 2024.07.17 ATELIER ARCHIAND
  • EP3493703B1 patent drawingFigure 1~3
  • EP3493703B1 patent drawingFigure 4
  • EP3493703B1 patent drawingFigure 5~6

AI summary

A display structure particularly for the display and sale of cosmetic products and products in general, in stores such as beauty stores and/or multi- or mono-brand stores, comprises at least one pair of guide elements (2) assembled in a cabinet and adapted to support one or more modular plate display elements (3) that are also directly interchangeable by store personnel.