Modular Display System with Slot-and-Tab Assembly for Retail Promotions

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Solution Overview

Problem

In retail settings, the inconsistent arrangement of stacked product cartons for promotional displays leads to inefficient sales promotion, as the designs are often disassembled as products are sold, reducing their promotional effectiveness.

Innovation Solution

A modular display system comprising a beam, sidewall, and panel structures made from flat substrates, which can be easily assembled and disassembled, allowing for uniform and customizable promotional displays that can be reused and reconfigured.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If cartons are stacked to form promotional structures, then product advertising effectiveness is improved, but the structures are disassembled as products are sold, reducing promotional effectiveness

Engineering Contradiction:
Improvepromotional effectivenessVSAvoiddisplay duration
Core Design Contradiction:
ReliabilityVSDuration of action of stationary object

Solution Approach 1:

The display system is divided into separate modular components including a base structure, vertical support members, and horizontal shelf members that can be independently assembled and disassembled. This segmentation allows the promotional display to be quickly constructed when products arrive and efficiently disassembled when products are sold, maintaining continuous promotional effectiveness without the deterioration seen in traditional stacked carton displays.

Inventive Principle:
Principle #1Segmentation

2Reliability

If skilled personnel arrange cartons to create designs, then promotional messaging effectiveness is improved, but consistency across different retail establishments is poor

Engineering Contradiction:
Improvemessaging consistencyVSAvoidassembly difficulty
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The modular display system is designed with standardized connection interfaces and clear assembly instructions that enable retail personnel to easily assemble and configure the display themselves without requiring specialized skills. The pre-fabricated modular components with standardized joining mechanisms allow any employee to consistently assemble the same promotional configuration, ensuring uniform messaging across all retail locations while maintaining ease of operation.

Inventive Principle:
Principle #25Self-service

3Ease of operation

If modular components are used for the display system, then ease of assembly and reconfiguration is improved, but device complexity increases

Engineering Contradiction:
Improveassembly easeVSAvoidstructure complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The modular display system employs universal connection interfaces and standardized components that can be used across multiple display configurations and product types. The base structure, vertical supports, and horizontal shelves are designed with compatible joining mechanisms that allow the same components to serve multiple functions and be reconfigured for different promotional needs, reducing overall system complexity while maintaining ease of assembly and reconfiguration.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11451754B2Display and method of constructing same
Publication Date: 2022.09.20 R R DONNELLEY & SONS CO
  • US11451754B2 patent drawing
  • US11451754B2 patent drawing
  • US11451754B2 patent drawing

AI summary

A display system and a method of forming a display are disclosed. A beam is formed from a first substantially flat substrate, a sidewall is formed from a second substantially flat substrate, and a panel is formed from a third substantially flat substrate. The beam includes a first slot, the sidewall is joined to an end of the beam and includes a second slot, and the panel includes an interior portion and first and second tabs extending outwardly from the interior portion. The first tab is inserted into the first slot and the second tab is inserted into the second slot to secure the panel to the beam and the sidewall.