Modular display tower

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Solution Overview

Problem

Traditional merchandising displays for greeting cards and merchandise are difficult to mount and remove, and are expensive due to material intensity, limiting their versatility and use.

Innovation Solution

A snap-in card top riser with a hook profile that compresses into a channel with tabs, allowing for easy engagement and locking into place, and a modular display tower with interchangeable vertical sections for customizable presentation, using thinner materials to reduce costs and enhance versatility.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Strength

If traditional metal frames and opaque molded plastic sections are used, then structural strength is improved, but manufacturing cost increases and material usage increases

Engineering Contradiction:
Improvestructural strengthVSAvoidmanufacturing cost
Core Design Contradiction:
StrengthVSEase of manufacture

Solution Approach 1:

The patent changes the material parameters by transitioning from metal frames and opaque plastic to clear plastic shelves with integrated mounting features. The clear plastic shelves are designed with thickness optimized for both strength and cost, eliminating the need for separate metal frame structures while maintaining adequate structural support for display items.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The patent merges the frame structure and shelf into a single integrated component. The clear plastic shelf incorporates mounting channels and attachment features directly into its structure, eliminating the need for separate metal frames and reducing the number of parts required, thereby lowering manufacturing costs and material usage.

Inventive Principle:
Principle #5Merging (Combining)

2Stability of the object's composition

If traditional metal frames with opaque plastic sections are used, then structural stability is improved, but ease of assembly and disassembly deteriorates

Engineering Contradiction:
Improvestructural stabilityVSAvoidease of assembly and disassembly
Core Design Contradiction:
Stability of the object's compositionVSEase of operation

Solution Approach 1:

The patent segments the display structure into modular clear plastic shelves that can be independently assembled and disassembled. Each shelf is designed as a separate unit with integrated mounting features, allowing easy attachment to and removal from vertical support structures without requiring complex fastening mechanisms or tools.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces intermediate mounting channels and attachment features integrated into the clear plastic shelf structure. These intermediary elements facilitate easy connection to vertical supports while maintaining structural stability, enabling simple assembly and disassembly operations without compromising the overall structural integrity.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Stability of the object's composition

If fixed construction displays are used, then structural stability is improved, but adaptability deteriorates

Engineering Contradiction:
Improvestructural stabilityVSAvoidadaptability
Core Design Contradiction:
Stability of the object's compositionVSAdaptability or versatility

Solution Approach 1:

The patent creates a dynamic and flexible display system using clear plastic shelves that can be easily reconfigured. The modular design allows shelves to be moved, repositioned, and rearranged to adapt to different display needs and product configurations, while the integrated mounting features ensure stable attachment at any position within the display structure.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent designs universal clear plastic shelves that can serve multiple functions and adapt to various display configurations. The standardized mounting channels and attachment features allow the same shelf design to be used in different positions and arrangements, providing versatility for displaying different types of products while maintaining structural stability throughout.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution provides a cost-efficient, easy-to-assemble, and versatile display system that can hold multiple items, reducing material usage and allowing for flexible configuration, while maintaining structural integrity.

Implementation Method 1

the hook profile compresses as it is engaging with the tabs, and returns to its original position or shape once it is substantially received into the channel

Methodology Applied
Scientific EffectElasticity: Elasticity

Data Source

PatentUS9668593B2Modular display tower
Publication Date: 2017.06.06 HALLMARK CARDS INC
  • US9668593B2 patent drawing
  • US9668593B2 patent drawing
  • US9668593B2 patent drawing

AI summary

A snap-in card top riser is provided having a riser and a display module. The riser has a hook profile that is adapted to be received into a channel on the display module so that the riser is secured to the display module in a manner that restricts removal of the riser from the display module. The channel has one or more tabs that are configured to cause the hook profile to compress while the tabs are engaging with the hook profile. A modular display tower is also provided that includes a base and one or more vertical display portions that are configurable to display different types of cards, items, and merchandise. The vertical display portions may interchangeably include curved display modules that receive one or more risers, or flat display portions, and the vertical display portions may be joined at respective edges with a bridge coupling.