Modular Display Wall Structure With Reconfigurable Track Units

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Retail environments face challenges in creating flexible and modular display systems that can easily adapt to changing products or designs, as existing solutions lack the ability to reconfigure and accommodate various display elements and sizes effectively.

Innovation Solution

A modular wall system comprising a wall with a recess and a display structure that houses interchangeable and movable modular display units, which can be rearranged and reconfigured to accommodate different types of display elements, including shelves, lights, and graphic panels, with a track system allowing sliding or rolling movement along the top and bottom panels.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If existing display systems are used, then they provide a fixed display configuration, but they lack the ability to reconfigure and adapt to changing products or designs

Engineering Contradiction:
ImprovereconfigurabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display system is divided into multiple independent modular display units that can be individually selected, removed, and rearranged within the display structure. Each module contains specific display elements (shelves, lights, graphic panels) that can be independently configured, enabling flexible reconfiguration without redesigning the entire system.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The display system incorporates movable and interchangeable modules that can be dynamically repositioned along tracks within the display structure. This dynamic capability allows the system to adapt to changing merchandising needs by physically relocating display elements rather than being fixed in place.

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If modular display units are made movable and interchangeable, then reconfiguration flexibility is improved, but the mechanism complexity increases

Engineering Contradiction:
Improvedisplay configuration flexibilityVSAvoidtrack and rolling system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

A track system serves as an intermediary mechanism between the modular display units and the display structure. The tracks provide guided movement paths, while rolling elements (wheels or rollers) attached to the modules enable smooth relocation. This intermediary system simplifies the movement mechanism compared to direct manual handling or complex mechanical actuators.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If display elements are made interchangeable and removable, then adaptability to different products is improved, but installation and reconfiguration time increases

Engineering Contradiction:
Improveproduct display adaptabilityVSAvoidreconfiguration time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

Display elements are organized into pre-assembled modular units that can be installed as complete packages. This segmentation allows for standardized connection interfaces and reduces the complexity of individual element installation, enabling faster reconfiguration compared to assembling individual components.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Display modules are pre-configured with their internal elements (shelves, lighting, graphics) assembled before installation into the display structure. This preliminary preparation reduces on-site assembly time and allows for quick exchange of entire modules rather than assembling components during reconfiguration.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS9936826B2Modular wall system for displaying a product
Publication Date: 2018.04.10 APPLE INC
  • US9936826B2 patent drawing
  • US9936826B2 patent drawing
  • US9936826B2 patent drawing

AI summary

A system for displaying a product is disclosed. The system includes a wall having a recess therein and a display structure that defines the recess. The display structure extends through a front surface of the wall and includes a frame having a top panel, a bottom panel, and two side panels. The top and bottom panels are longer than the side panels. The system further includes a plurality of modular display units disposed within the display structure. Each modular display unit extends from the bottom panel to the top panel. At least a first one of the modular display units includes a frame open to a front exterior of the display structure and at least a second one of the modular display units is not open to the front exterior of the display structure. The system further includes a plurality of display elements disposed within the plurality of display units.