Modular End Display With Tiered Shelves for Flexible Product Layouts

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Solution Overview

Problem

Conventional gondola end displays lack flexibility in configuration and tiered arrangements suitable for products like pharmaceuticals, which require divided and elevated display options.

Innovation Solution

A modular end display with a tiered shelf structure, dividers, and adjustable shelves that can be configured to varying heights by using dividers that mount to the shelf structures and guide channels, allowing for customizable display configurations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional gondola end displays are used, then the structure is simple and easy to manufacture, but the configuration flexibility and adaptability for different product types are insufficient

Engineering Contradiction:
Improveconfiguration flexibilityVSAvoidstructure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The end display is divided into multiple independent modular units including different shelf types (standard shelves, tiered shelves, slat shelves), dividers, and support assemblies. Each module can be independently selected and combined to create customized configurations for different product display needs, resolving the contradiction between adaptability and complexity by making the system modular rather than monolithic

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The display system uses universal mounting mechanisms and standardized interfaces that allow the same base structure to support multiple types of shelves and dividers. The support assemblies can accommodate various shelf configurations through adjustable mounting positions, enabling one structural system to serve multiple display functions across different product categories

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If fixed shelf structures are used, then the manufacturing and assembly process is simple, but the ability to accommodate different product heights and types is limited

Engineering Contradiction:
Improveproduct accommodation capabilityVSAvoidassembly simplicity
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The shelf system transitions from fixed to adjustable configurations through movable dividers and repositionable shelves. Dividers can be relocated along the shelves, and shelves themselves can be mounted at different heights on the support assemblies, allowing the display to dynamically adapt to different product dimensions and categories while maintaining relatively simple manufacturing of individual components

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If modular components with multiple features are added to improve configuration flexibility, then the adaptability increases, but the device complexity and number of parts increases

Engineering Contradiction:
Improvedisplay configuration optionsVSAvoidnumber of components
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

Multiple functional elements are combined into integrated modules. For example, dividers are designed to work with specific shelf types as coordinated units, and support assemblies integrate mounting mechanisms for multiple shelf types. This merging reduces the overall complexity by creating predefined functional modules rather than requiring separate management of numerous independent components

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS9480334B2Modular end display
Publication Date: 2016.11.01 TARGET BRANDS INC
  • US9480334B2 patent drawing
  • US9480334B2 patent drawing
  • US9480334B2 patent drawing

AI summary

An end display includes a base, an end wall coupled to a rear of the base, a bottom shelf located on the base and secured to the end wall, at least one intermediate shelf spaced apart from the bottom shelf and secured to the end wall and at least one set of dividers. The bottom shelf includes a top having a tiered shelf structure. Each intermediate shelf includes a top having a tiered shelf structure and a bottom having a set of guides. The at least one set of dividers have bottom ends that are mounted to the tiered shelf structure of the bottom shelf and top ends that mate with the set of guides on the bottom of the at least one intermediate shelf.