Adjustable mounting bracket apparatus and method
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Solution Overview
Problem
Traditional advertising methods in public venues, such as billboards and printed materials, often fail to effectively capture consumers' attention due to their remote or transient nature, lacking a lasting impression.
Innovation Solution
A modular, adjustable mounting bracket system that can be attached to seat structures, such as cupholders, allowing for adjustable angles and easy installation/removal, which incorporates replaceable advertising panels or emblems to provide targeted and visible advertising within captive-audience venues.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional advertising methods (billboards, printed materials) are used in public venues, then advertising space is available, but consumer attention and lasting impression are insufficient
Solution Approach 1:
The mounting bracket serves as an intermediary device that connects advertising displays to seating structures in captive-audience venues. By positioning advertisements directly in the consumer's immediate visual field through the bracket system, the advertising message becomes more prominent and memorable, resolving the issue of insufficient attention and retention while maintaining ease of access to seating.
2Ease of operation
If cupholders and seating structures are positioned for convenient patron access, then seating functionality is optimized, but advertising visibility is reduced
Solution Approach 1:
The mounting bracket is designed to attach to existing seating structures and cupholders without interfering with their primary functions. The bracket provides a multi-functional solution by simultaneously maintaining patron accessibility to seating and cupholders while creating new advertising display space in the immediate visual field, thus resolving the contradiction between functionality and advertising visibility.
3Area of stationary object
If advertising displays are mounted on remote structures like billboards, then advertising space is available, but consumer attention is not effectively captured
Solution Approach 1:
The mounting bracket transitions advertising display from traditional remote two-dimensional surfaces (billboards) to a three-dimensional position directly within the consumer's immediate visual field and personal space. This dimensional change places advertising material in the captive audience's peripheral or direct line of sight, significantly improving attention capture while maintaining adequate advertising space.
4Reliability
If mounting brackets are made secure to prevent vandalism, then reliability is improved, but ease of installation and removal is reduced
Solution Approach 1:
The mounting bracket employs a dynamic fastening system that can transition between easily installed/removable states and securely locked states. The fastening mechanism allows for simple attachment and detachment during normal operation while providing sufficient security to prevent vandalism, thus resolving the contradiction between reliability and ease of manufacture through conditional adaptability.
Data Source
AI summary
An adjustable mounting bracket comprising a body portion adapted to be one or both of connected to or disposed on a support structure and an interchangeable and/or replaceable attachment, adapted to be one or both of connected to or disposed on the body portion.