Adjustable mounting bracket apparatus and method
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Solution Overview
Problem
Existing advertising methods in public venues, such as billboards and printed materials, often fail to effectively capture consumers' attention due to their remote or transient nature, lacking a lasting impression.
Innovation Solution
A modular, adjustable mounting bracket system that can be attached to seat structures, allowing for the placement of advertising panels or emblems on cupholders and other support structures, ensuring visibility and accessibility while being easy to install and replace.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If advertising is displayed on remote billboards or transient printed materials, then advertising space can be provided, but the advertising fails to adequately grab consumer attention or leave a lasting impression
Solution Approach 1:
The patent transitions advertising from traditional two-dimensional billboards or printed materials to a three-dimensional spatial arrangement by mounting displays on cupholders and seatbacks within the confined venue environment, creating advertising presence in the immediate visual field of captive audiences
Solution Approach 2:
The patent uses cupholders and seatbacks as intermediary structures to mount advertising displays, leveraging existing venue fixtures that are already in close proximity to consumers, thereby eliminating the need for remote billboards while effectively delivering advertising messages
2Ease of operation
If cupholders are mounted on seatbacks or armrests to be accessible to patrons, then convenience is improved, but the mounting structure must accommodate various recline and incline angles which complicates the mounting design
Solution Approach 1:
The patent employs adjustable mounting brackets that can dynamically adapt to various recline and incline angles of seatbacks and armrests, allowing the cupholder mounting angle to be changed to match the support member's orientation, thereby maintaining accessibility across different seating configurations
Solution Approach 2:
The patent changes the mounting angle parameter of the bracket to correspond with the recline or incline angle of the support member, ensuring that the cupholder remains properly oriented and accessible regardless of the seat's position or configuration
3Ease of operation
If advertising displays are made permanent and fixed, then visibility is improved, but the ability to update advertising messages becomes difficult and time-consuming
Solution Approach 1:
The patent divides the advertising system into separable components - the permanent mounting bracket structure remains fixed for continued visibility, while the advertising display element itself can be removed and replaced independently, allowing rapid message updates without disturbing the mounting infrastructure
Solution Approach 2:
The patent creates a dynamic advertising system where the display component can be easily swapped between different messages or advertisements, transforming the static mounting structure into a flexible advertising platform that maintains permanent visibility while enabling rapid content updates
Data Source
AI summary
An adjustable mounting bracket comprising a body portion adapted to be one or both of connected to or disposed on a support structure and an interchangeable and/or replaceable attachment, adapted to be one or both of connected to or disposed on the body portion.