Modular POS Display Panels for Flexible Product Orientation

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Solution Overview

Problem

Conventional point-of-sale displays are often bulky, generic, and limit product orientation, reducing consumer engagement as they do not allow for varied product presentation.

Innovation Solution

A modular point-of-sale display system comprising inter-lockable units with primary and add-on display units, featuring product apertures and hanger elements for flexible mounting, allowing for varied product orientation and display configurations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If conventional metal displays are used for quick setup, then ease of operation is improved, but volume and bulk increase

Engineering Contradiction:
Improvequick setupVSAvoiddisplay bulk
Core Design Contradiction:
Ease of operationVSVolume of moving object

Solution Approach 1:

The display is divided into multiple separate panels that can be individually assembled and configured. Each panel can be set up independently and then connected to form the complete display structure, reducing the bulk of individual components while maintaining quick setup capability.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The display panels incorporate adjustable and reconfigurable elements that allow the structure to be dynamically modified. Panels can be repositioned, reoriented, and reconfigured to create different display arrangements, enabling quick adaptation without requiring complete disassembly.

Inventive Principle:
Principle #15Dynamics

2Manufacturing precision

If generic display shapes are used, then manufacturing precision is improved, but adaptability decreases

Engineering Contradiction:
Improvedisplay shape consistencyVSAvoidproduct orientation variation
Core Design Contradiction:
Manufacturing precisionVSAdaptability or versatility

Solution Approach 1:

The display system uses standardized panel modules with precise manufacturing that can be segmented into different configurations. Each panel maintains consistent manufacturing precision while the modular nature allows adaptation to various product orientations and display requirements.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The display panels are designed as universal modules that can serve multiple functions and accommodate different product types. The standardized connection systems and adjustable features enable the same panel design to adapt to various product orientations and display scenarios.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Device complexity

If fixed product orientation is used, then device complexity is reduced, but consumer engagement decreases

Engineering Contradiction:
Improvedisplay structure simplicityVSAvoidproduct display orientation
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The display is segmented into independent panels that can be oriented in different directions. Each panel maintains structural simplicity while the modular arrangement allows products to be displayed in multiple orientations to enhance consumer engagement.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The display structure incorporates dynamic reconfiguration capabilities where panels can be adjusted to change product orientations. This allows the display to adapt to different engagement requirements without significantly increasing structural complexity.

Inventive Principle:
Principle #15Dynamics

4Device complexity

If single-panel displays are used, then device complexity is reduced, but visibility and consumer engagement decrease

Engineering Contradiction:
Improvedisplay unit simplicityVSAvoiddisplay surface area
Core Design Contradiction:
Device complexityVSArea of stationary object

Solution Approach 1:

The display is divided into multiple panels that can be arranged to create a larger total display surface area. Each individual panel maintains simplicity, but their combined arrangement provides extended visibility and enhanced consumer engagement through increased display real estate.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS11337531B2Modular point-of-sale display
Publication Date: 2022.05.24 COLGATE PALMOLIVE CO
  • US11337531B2 patent drawing
  • US11337531B2 patent drawing
  • US11337531B2 patent drawing

AI summary

A modular point-of-sale display comprising a plurality of inter-lockable display units comprising a primary display unit comprising a primary multi-panel structure comprising a plurality of primary product display apertures configured and arranged to receive a plurality of first products for display a hanger element for mounting the primary display unit to a support structure; and a primary mounting element; and an add-on display unit comprising: an add-on structure comprising a plurality of add-on product display apertures configured and arranged to receive a plurality of second products for display; an add-on mounting element configured to mate with the primary mounting element to hang the add-on display unit from the primary display unit.