Modular retail display system

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Solution Overview

Problem

Existing retail display systems are often fixed in configuration and not easily adaptable, requiring specialized training and time for reconfiguration, which limits the speed and cost-effectiveness of changing over stores for new products or strategies.

Innovation Solution

A modular retail display system with interchangeable components such as modular display mats, lift trays, and reversible table tops and legs, allowing for quick reconfiguration of display tables, walls, and floors without specialized training, using a cable management system to keep connections hidden.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If fixed configuration fixtures are used, then structural stability is maintained, but adaptability to reconfiguration is reduced

Engineering Contradiction:
Improveadaptability to reconfigurationVSAvoidstructural stability
Core Design Contradiction:
Adaptability or versatilityVSStability of the object's composition

Solution Approach 1:

The display system is divided into modular components including display mats, lift trays, and interchangeable table tops that can be independently replaced. Each module maintains structural integrity while allowing flexible reconfiguration of the overall display system to accommodate different products and layouts.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system incorporates movable and adjustable elements such as lift trays that can raise and lower display mats, and reversible table tops that can be flipped to different orientations. These dynamic components enable the fixed structure to adapt to various configuration needs while maintaining stability.

Inventive Principle:
Principle #15Dynamics

2Ease of operation

If customized fixtures are used, then specific display requirements are met, but ease of reconfiguration is reduced

Engineering Contradiction:
Improveease of reconfigurationVSAvoidfixture customization
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The modular display mats and lift trays are designed with universal interfaces that work across multiple fixture types and configurations. Standardized connection mechanisms allow the same components to be used in different locations and arrangements, simplifying reconfiguration while maintaining customized display capabilities.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

Display mats are extracted as separate, removable components from the fixed fixture structure. This allows employees to easily remove and replace individual display mats without affecting the underlying fixture framework, significantly reducing the complexity of reconfiguration while preserving customized display options.

Inventive Principle:
Principle #2Taking out (Extraction)

3Productivity

If specialized training is required for reconfiguration, then proper installation is ensured, but productivity is reduced

Engineering Contradiction:
Improvereconfiguration speedVSAvoidtraining requirement
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The modular components are designed with intuitive self-aligning features and simple connection mechanisms that allow employees to install and reconfigure display elements without specialized training. The system performs much of the alignment and securing automatically, enabling store employees to independently complete reconfiguration tasks quickly.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

Display mats and modular components are pre-configured with standardized mounting features, cable access points, and alignment guides during manufacturing. This preliminary preparation eliminates the need for complex on-site adjustments or specialized installation knowledge, allowing rapid deployment and reconfiguration by untrained personnel.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS11819145B2Modular retail display system
Publication Date: 2023.11.21 APPLE INC
  • US11819145B2 patent drawing
  • US11819145B2 patent drawing
  • US11819145B2 patent drawing

AI summary

A retail display table includes a table top with openings, and a modular display mat disposed over each opening. Each of the modular display mats is movable between a closed position in which it covers its respective table-top opening, and an open position in which it is lifted above the table top so that a cavity underneath the modular display mat is accessible. Also, each modular display mat has holes to accommodate a configuration of displayed items, and is removable and replaceable with another modular display mat having a different configuration of holes to accommodate a different configuration of displayed items. A retail display system may include such a retail display table, along with other modular retail fixtures such as display walls with modular display wall inserts and retail counter units with modular display mats interchangeable with those of the retail display table.