Modular Search Object Framework for Mobile Monetization
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Solution Overview
Problem
Conventional search result presentation on mobile devices is not well adapted, leading to an intrusive user experience due to the monetization of search results, and existing methods struggle with scalability and consistency in content curation.
Innovation Solution
A modular search object framework that provides sponsored and non-sponsored entity-based content, using predictive algorithms to generate cohesive search results and GUIs, allowing advertisers to customize summaries, and enabling entity owners to update information through data feeds, with monetization based on impressions and user interactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If conventional sponsored ads are used in mobile search results, then revenue is generated, but user experience becomes intrusive
Solution Approach 1:
The search result page is segmented into distinct modular components (sponsored entity results, non-sponsored entity results, lists, maps, knowledge panels). Each component can be independently configured and monetized, allowing sponsored content to be separated from non-sponsored content while maintaining overall user experience quality.
Solution Approach 2:
Different regions of the search interface have different qualities and purposes. Sponsored entity results appear in specific locations with distinct visual characteristics, while non-sponsored results occupy other regions. This local differentiation allows monetization in specific areas without compromising the overall user experience.
2Ease of operation
If lists of search results are provided on mobile devices, then search functionality is maintained, but the presentation is not well adapted to mobile constraints
Solution Approach 1:
The search interface dynamically adapts its presentation based on device characteristics, query type, and available space. Entity results can transform between compact and expanded views, lists can convert to map views, and the layout adjusts automatically to mobile screen constraints while maintaining full search functionality.
Solution Approach 2:
The interface moves beyond traditional two-dimensional list presentations by incorporating map views, knowledge panels, and interactive entity cards that utilize the full mobile screen real estate. This multi-dimensional approach provides richer information display adapted to mobile devices.
3Loss of energy
If sponsored entity results are integrated into the search interface, then monetization is enabled, but consistency in content curation becomes challenging
Solution Approach 1:
A universal entity result object is created that serves multiple functions: it can be sponsored or non-sponsored, can display different types of entity information, and can appear in various locations within the search interface. This universal template ensures consistency in content curation while enabling flexible monetization options.
Solution Approach 2:
The entity result objects use configurable parameters to control their behavior and appearance. Sponsored status, content visibility, and display properties are controlled through parameters that can be adjusted without changing the fundamental object structure, maintaining consistency while enabling monetization variations.
4Productivity
If advertisers can customize entity summaries, then advertising effectiveness increases, but system complexity increases
Solution Approach 1:
Advertisers can directly customize their own entity summaries through provided interfaces and data feeds. The system automatically processes these customizations and integrates them into the search results without requiring manual intervention, reducing system complexity while maintaining advertising effectiveness.
Data Source
AI summary
A modular search object framework can provide modular search results including sponsored entity search results. The framework includes circuitry that outputs an interactive entity section based on an online search. The interactive section or at least parts of the section may be sponsored by one or more entities. The interactive section includes a plurality of moveable visual objects, such as cards that can be shuffled, flipped, or swiped around. The visual objects and features associated with the objects may be monetized.