Modular Shelf Extension Segment for Flexible Product Display Sizing

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Solution Overview

Problem

Conventional consumer product display fixtures lack flexibility to accommodate non-standard-sized products, requiring expensive and time-consuming retrofitting and resulting in wasted display space and reduced sales due to the limited ability to adjust shelving locations and sizes.

Innovation Solution

A mounting system with adjustable crossbars and vertical uprights, featuring engaging structures like teeth and plates, allows for customizable installation on various consumer product display columns, enabling flexible shelving configurations to accommodate products of different sizes and maximizing display space.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If standard-sized shelves are installed in fixed locations on conventional fixtures, then the fixture structure is simple and stable, but the ability to accommodate non-standard-sized products is limited and display space is wasted

Engineering Contradiction:
Improveability to accommodate non-standard-sized productsVSAvoidfixture structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The shelf is divided into a standard-sized portion and an extension segment. The extension segment can be added or removed depending on the product size requirements, allowing the shelf to adapt from standard to non-standard dimensions without redesigning the entire fixture structure.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The shelf configuration is made dynamic through the removable extension segment and adjustable support brackets. This allows the shelf to change its dimensions and position according to different product display needs, transforming the fixed fixture into an adaptable system.

Inventive Principle:
Principle #15Dynamics

2Ease of manufacture

If conventional fixtures with fixed shelving locations are used, then manufacturing and installation are straightforward, but expensive and time-consuming retrofitting is required to install non-standard-sized shelves

Engineering Contradiction:
Improveease of installing non-standard shelvesVSAvoidretrofitting time
Core Design Contradiction:
Ease of manufactureVSLoss of time

Solution Approach 1:

The shelf extension segment is designed as a separate, pre-fabricated component that can be easily attached to the standard shelf. This segmentation allows for quick installation without requiring custom fabrication or extensive retrofitting of the entire shelf unit.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The support brackets are designed with universal engagement features that work with both standard and extended shelf configurations. This multi-functionality allows the same bracket system to accommodate different shelf sizes, eliminating the need for different bracket types for different shelf configurations.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Area of stationary object

If conventional fixtures with limited shelving locations are used, then the fixture design is simple, but wasted display space reduces overall product display capacity and sales

Engineering Contradiction:
Improvedisplay space utilizationVSAvoidadjustable shelving system complexity
Core Design Contradiction:
Area of stationary objectVSDevice complexity

Solution Approach 1:

The shelf position and dimensions are made adjustable through movable support brackets and removable extension segments. This dynamic configuration allows the shelving system to optimize display space for different product sizes and categories, maximizing the utilization of available fixture area.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The extension segment provides localized additional space where needed, rather than requiring a complete redesign of the entire shelf. This local adaptation allows precise fitting to product dimensions, optimizing display space utilization without adding unnecessary complexity to the entire shelving system.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS20230363554A1Shelf with base including extension segment
Publication Date: 2023.11.16 ALTRIA CLIENT SERVICES LLC
  • US20230363554A1 patent drawing
  • US20230363554A1 patent drawing
  • US20230363554A1 patent drawing

AI summary

The shelf includes a base having a first flat major surface, the base including at least one bracket connected to the base, a first end of the at least one bracket extending upward and away from the first flat major surface, the first end defining a hook near a second end of the base, the hook including a first mating surface that is arcuate-shaped and concave, an extension segment connected to the first end of the base, the extension segment defining a second mating surface that is arcuate-shaped and concave, the first mating surface and the second mating surface opposing each other on the first end of the base.