Modular Sliding Cardholder Display Rack for Space-Constrained Retail

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Solution Overview

Problem

Retailers face challenges in maximizing display space in limited areas while ensuring customers have easy access to merchandise, as traditional display racks often restrict the number of items that can be displayed and hinder visibility.

Innovation Solution

A modular display rack system with a support mechanism, a telescoping track, and removably attached cardholders that can slide laterally and rotate, allowing for adjustable configuration to fit various spaces and improve product visibility.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If traditional fixed display racks are used, then the structure is simple and easy to manufacture, but the number of items that can be displayed is limited and the display area is reduced

Engineering Contradiction:
Improvenumber of items displayedVSAvoiddisplay rack structure
Core Design Contradiction:
Quantity of substanceVSDevice complexity

Solution Approach 1:

The display rack is divided into multiple independent cardholders that can be separately attached to and removed from the track. Each cardholder functions as an independent module, allowing the system to display more items by adding more cardholders without requiring complete restructuring of the entire display rack.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The cardholders are designed to be movable along the track rather than fixed in position. This dynamic capability allows customers to access items more easily by sliding cardholders forward, while still maintaining the ability to display a large number of items in limited space through flexible arrangement.

Inventive Principle:
Principle #15Dynamics

2Area of stationary object

If shorter displays are used to reduce display area, then the space occupied is reduced, but the number of items that can be displayed is also reduced

Engineering Contradiction:
Improvedisplay areaVSAvoidnumber of items displayed
Core Design Contradiction:
Area of stationary objectVSQuantity of substance

Solution Approach 1:

The display rack utilizes vertical space by arranging cardholders in multiple tiers along the track. This multi-level configuration allows the system to display more items without increasing the horizontal footprint, effectively converting two-dimensional space constraints into three-dimensional space utilization.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

Multiple cardholders are nested along the same track in a compact arrangement, similar to nested dolls. This allows numerous items to be displayed in a condensed configuration that minimizes the overall display area while maintaining accessibility to individual items.

Inventive Principle:
Principle #7Nested doll (Nesting)

3Quantity of substance

If more items are displayed in limited space, then the quantity of merchandise increases, but customer access to all items becomes difficult

Engineering Contradiction:
Improvenumber of items displayedVSAvoidcustomer access to items
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

Cardholders are designed with sliding capability along the track, allowing customers to easily move cardholders forward to access items on inner tiers. This dynamic access mechanism maintains ease of operation even as the number of displayed items increases through multiple cardholders.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

By dividing the display into separate cardholder modules, each item or small group of items remains easily accessible. Customers can interact with individual cardholders independently rather than dealing with a large monolithic display structure, maintaining ease of access despite increased item quantity.

Inventive Principle:
Principle #1Segmentation

4Adaptability or versatility

If fixed location displays are used, then the installation is simple, but the adaptability to different spaces and configurations is limited

Engineering Contradiction:
Improvedisplay configuration flexibilityVSAvoiddisplay rack system
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The modular cardholder design allows the display system to be configured in various arrangements by attaching different numbers and types of cardholders to the track. This segmentation enables high adaptability to different retail spaces without requiring complex custom-built structures for each configuration.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The track and cardholder system serves multiple functions: it can display various types of items, accommodate different numbers of cardholders, and be installed in different locations. This universal design provides versatility without proportionally increasing system complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10383460B2Display rack system
Publication Date: 2019.08.20 VERIZON PATENT & LICENSING INC
  • US10383460B2 patent drawing
  • US10383460B2 patent drawing
  • US10383460B2 patent drawing

AI summary

The disclosure provides for a display rack system. The display rack system includes a support mechanism having first and second ends. The support mechanism may be configured to be attached to a surface at the first and second ends. The display rack system may also include a track mounted onto the support mechanism. The display rack system may also include a plurality of cardholders attached to the track. Each of the first plurality of cardholders may be configured to independently slide laterally relative to the track.