Modular wall system for displaying a product

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Solution Overview

Problem

Retail environments face challenges in creating flexible and modular display systems that can easily adapt to changing product offerings and designs, as existing solutions lack the ability to reconfigure and rearrange display units efficiently.

Innovation Solution

A modular wall system comprising a wall with a recess and a display structure that allows for the placement of removable and movable modular display units, which can be rearranged and reconfigured to accommodate different sizes and types of display elements, including shelves, hooks, and graphic light boxes, with a rolling system and tracks for easy movement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Stability of the object's composition

If display systems are made fixed and permanent, then structural stability is improved, but adaptability to changing product offerings and designs deteriorates

Engineering Contradiction:
Improvestructural stabilityVSAvoidadaptability
Core Design Contradiction:
Stability of the object's compositionVSAdaptability or versatility

Solution Approach 1:

The display system is divided into modular display units that can be independently removed, added, or rearranged within the display structure. Each module can be configured to display different products or designs, allowing the system to adapt to changing retail needs while maintaining overall structural stability through the fixed display structure framework.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The display system incorporates movable and removable display modules that can be dynamically reconfigured within the fixed display structure. This allows the system to transition from a static permanent installation to a dynamic adaptable display environment, resolving the contradiction between structural stability and adaptability.

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If display units are made removable and movable, then adaptability is improved, but device complexity deteriorates

Engineering Contradiction:
ImprovereconfigurabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system is segmented into standardized modular display units with uniform interfaces that simplify the complexity of movement and reconfiguration. Each module follows the same design principles and connection mechanisms, reducing the overall system complexity despite the ability to reconfigure.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The display modules are designed as universal components that can serve multiple functions and be positioned in various locations within the display structure. This universality reduces complexity by using a single standardized module design rather than requiring different specialized components for different positions or functions.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Area of moving object

If display structure protrudes significantly from the wall, then display area is improved, but space utilization deteriorates

Engineering Contradiction:
Improvedisplay areaVSAvoidspace utilization
Core Design Contradiction:
Area of moving objectVSArea of stationary object

Solution Approach 1:

The display structure protrudes partially from the wall rather than fully extending outward, providing adequate display area while minimizing impact on space utilization. This partial protrusion strikes a balance between achieving sufficient display surface area and maintaining efficient use of the retail space.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS11166572B2Modular wall system for displaying a product
Publication Date: 2021.11.09 APPLE INC
  • US11166572B2 patent drawing
  • US11166572B2 patent drawing
  • US11166572B2 patent drawing

AI summary

A system for displaying a product is disclosed. The system includes a wall having a recess therein and a display structure that defines the recess. The display structure extends through a front surface of the wall and includes a frame having a top panel, a bottom panel, and two side panels. The top and bottom panels are longer than the side panels. The system further includes a plurality of modular display units disposed within the display structure. Each modular display unit extends from the bottom panel to the top panel. At least a first one of the modular display units includes a frame open to a front exterior of the display structure and at least a second one of the modular display units is not open to the front exterior of the display structure. The system further includes a plurality of display elements disposed within the plurality of display units.