Monitoring Server for Promotion Effectiveness Accuracy
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Solution Overview
Problem
Current methods for determining the effectiveness of placing promotion information are inaccurate due to a lack of targeting, as they do not differentiate between target and non-target users, leading to lower accuracy in evaluating the effectiveness of promotion information placement.
Innovation Solution
A method and system that involve receiving characteristic information from multiple terminals, determining user attributes, and calculating the effectiveness of promotion information placement based on the number of hit exposures and total exposures, using a monitoring server to analyze specified accounts of social applications or terminal information to identify target users and enhance exposure statistics.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If promotion information is placed in multimedia information without user targeting, then the coverage of promotion information is broad, but the accuracy of determining effectiveness is low
Solution Approach 1:
The patent introduces a monitoring server as an intermediary between terminals and the promotion information system. This server collects characteristic information from terminals, determines user attributes, and calculates hit exposures by matching user attributes with target user attributes. The intermediary handles the complex matching logic centrally, improving measurement precision without significantly increasing terminal complexity.
Solution Approach 2:
The patent segments the effectiveness determination process into distinct components: terminal information collection, user attribute determination, target user attribute matching, and hit exposure calculation. By dividing the system into these functional segments, each handling a specific task, the overall complexity is managed while achieving accurate effectiveness measurement through targeted user identification.
2Measurement precision
If user attributes are determined and matched with target user attributes to identify target users, then the accuracy of effectiveness determination is improved, but the processing time and system complexity increase
Solution Approach 1:
The patent performs preliminary actions by collecting characteristic information from terminals and determining user attributes in advance, before the actual effectiveness calculation is needed. The monitoring server prepares user attribute data and target user attribute matching criteria beforehand, so that when effectiveness determination is required, the matching process can proceed efficiently without time-consuming data collection and processing.
Data Source
AI summary
A method for determining effectiveness of placing promotion information includes: characteristic information sent by multiple terminals is received to obtain multiple pieces of characteristic information, the characteristic information being obtained by monitoring promotion information by the terminals respectively and the characteristic information including specified accounts of a social application or terminal information; statistics on a total number of exposures of and a total number of clicks on the promotion information is made based on the characteristic information; user attributes corresponding to the terminals are determined to obtain multiple user attributes based on the characteristic information; statistics on a number of hit exposures of the promotion information is made based on the multiple user attributes and a target user attribute of the promotion information; and effectiveness of placing the promotion information is determined based on the number of hit exposures, the total number of exposures and the total number of clicks.