Motion Detector Module for Media Compliance Validation

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Solution Overview

Problem

Existing methods for collecting media consumption data face challenges due to participant non-compliance and the limitations of dedicated monitoring devices, including high costs, limited user interfaces, and difficulties in upgrading and maintaining these devices, which hinder the collection of accurate and complete data.

Innovation Solution

A Personal User Appliance equipped with a sensor module, such as an accelerometer, integrated into a mobile device like a cellular phone or PDA, which detects motion and correlates it with survey data validity, providing compliance incentives and facilitating remote data collection through a communications network.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Extent of automation

If dedicated portable Monitoring devices are used to collect media consumption data, then data collection automation is improved, but device expense and complexity increase

Engineering Contradiction:
Improvedata collection automationVSAvoiddevice complexity
Core Design Contradiction:
Extent of automationVSDevice complexity

Solution Approach 1:

The patent combines the monitoring functions with a commonly carried appliance (mobile phone, PDA, or media player), merging data collection capabilities into an device the user already possesses and uses daily. This eliminates the need for separate dedicated monitoring devices while maintaining automation through integration with the appliance's existing sensors and processing capabilities.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The monitoring system is implemented within a multi-functional appliance that serves both personal entertainment purposes and data collection functions. The appliance's existing components (accelerometer, microphone, processor) are utilized for monitoring, allowing one device to perform multiple functions rather than requiring specialized equipment.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Extent of automation

If dedicated portable Monitoring devices are used to collect media consumption data, then data collection automation is improved, but device cost increases

Engineering Contradiction:
Improvedata collection automationVSAvoiddevice cost
Core Design Contradiction:
Extent of automationVSEase of manufacture

Solution Approach 1:

By integrating monitoring functions into existing mass-produced appliances like mobile phones and PDAs, the patent avoids the need to manufacture separate dedicated monitoring devices. This leverages the existing production infrastructure and component supply chains of consumer electronics, significantly reducing per-unit costs compared to developing specialized monitoring hardware.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The appliance uses its own existing components (accelerometer, microphone, processor, storage) to perform monitoring functions, eliminating the need for additional specialized components. The device monitors itself and its usage patterns without requiring external monitoring equipment, reducing overall system cost.

Inventive Principle:
Principle #25Self-service

3Device complexity

If manual recording methods are used for media consumption data, then device complexity is reduced, but data collection compliance deteriorates

Engineering Contradiction:
Improvedevice complexityVSAvoiddata collection compliance
Core Design Contradiction:
Device complexityVSReliability

Solution Approach 1:

The patent replaces manual mechanical recording (writing in diaries) with automated electronic sensing and data capture. The appliance's sensors automatically detect media consumption events, eliminate human error in recording, and ensure complete data collection without requiring participant discipline or memory, while keeping the interface simple through automatic operation.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

4Ease of operation

If the sensor module is integrated into a mobile device, then ease of operation is improved, but device complexity increases

Engineering Contradiction:
Improveease of operationVSAvoiddevice complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The sensor module is integrated into the appliance's existing architecture, combining monitoring functions with the device's native capabilities. The accelerometer, microphone, and processor work together with existing components, creating a unified system that requires no separate operation or additional user actions beyond normal appliance use.

Inventive Principle:
Principle #5Merging (Combining)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enhances data collection compliance and accuracy by leveraging the user's natural behavior, reducing the burden on participants and improving the reliability of media consumption data, while maintaining a user-friendly interface and minimizing device costs.

Implementation Method 1

the sensor module includes an accelerometer adapted to produce an acceleration signal corresponding to motion of the appliance-sensor module system

Methodology Applied
Scientific EffectAccelerometer: Accelerometer

Data Source

PatentUS9020780B2Motion detector module
Publication Date: 2015.04.28 NIELSEN HLDG NV
  • US9020780B2 patent drawing
  • US9020780B2 patent drawing
  • US9020780B2 patent drawing

AI summary

In a data acquisition system a sensor module includes a motion sensor and a communication controller. The motion sensor and communication controller are prepared in a form factor adapted to be received within, or otherwise readily used with, the user appliance. A data signal produced by the motion sensor is adaptable for compliance validation.