Motion-Triggered Content Delivery via Accelerometer Feedback

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Solution Overview

Problem

In the retail sector, especially in e-commerce, conventional methods for delivering product and service recommendations are often static and fail to engage customers effectively, lacking sensory elements that could enhance the purchasing decision-making process.

Innovation Solution

A platform utilizing a recommendation engine that prompts users to provide input through a customized interface, followed by a triggering action (such as shaking a device), delivering synchronized sonic or visual feedback to present personalized product or service recommendations, leveraging accelerometer functionality and machine learning for targeted suggestions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If conventional static web landing pages and traditional recommendation software engines are used, then implementation is simple and straightforward, but customer engagement and awareness are not effectively driven

Engineering Contradiction:
Improveease of implementationVSAvoidcustomer engagement
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The patent transforms static recommendation pages into dynamic experiences by introducing motion-triggered content delivery. The system detects device movements (shaking, tilting, rotating) and dynamically serves different product recommendations or content based on the motion patterns, making the interaction lively and engaging while maintaining simple implementation through standard accelerometer APIs

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent leverages mechanical vibration in the form of device shaking as an input mechanism. When users shake their devices, the system detects these vibrations through accelerometers and triggers specific content delivery or product revelations, creating an engaging tactile interaction that stands out from conventional static interfaces

Inventive Principle:
Principle #18Mechanical vibration

2Productivity

If sensory feedback elements are added to enhance customer engagement, then customer interaction and recommendation acceptance increase, but system complexity increases

Engineering Contradiction:
Improvecustomer interactionVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent uses the device's built-in accelerometer as an intermediary between the user's physical actions and the digital content delivery system. This intermediary component already exists in modern smartphones and tablets, allowing the system to detect shaking, tilting, and rotating motions without adding external hardware, thus maintaining simplicity while enabling rich sensory-based interaction

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent changes the parameter of content delivery from static to motion-dependent. By monitoring acceleration parameters and detecting specific motion patterns (such as shaking frequency or tilting angle), the system dynamically adjusts what content is delivered, creating personalized and engaging experiences without requiring complex additional systems

Inventive Principle:
Principle #35Parameter changes

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

This approach provides a fun and engaging way to guide purchasing decisions, enhancing customer interaction and increasing the likelihood of relevant recommendations being accepted, by using sensory feedback to resonate with the user's interests and preferences.

Implementation Method 1

data is detected regarding a triggering action performed on the electronic device

Methodology Applied
Scientific EffectAccelerometer: Accelerometer

Data Source

PatentUS10769701B1Sensory-based delivery of content
Publication Date: 2020.09.08 AMAZON TECH INC
  • US10769701B1 patent drawing
  • US10769701B1 patent drawing
  • US10769701B1 patent drawing

AI summary

Various embodiments of systems and methods allow, in connection with a customized web landing page, a “shake to reveal” content functionality, wherein an end-user customer provides input, via an electronic device, with respect to predefined categories, and content responsive to the input is determined. The content may include a product or service recommendation and will have one or more sensory aspects pertaining thereto. Upon performance of a triggering action on the end-user device, the device is provided with aural, visual, haptic, or other feedback conveying the sensory aspects. Further, the content is displayed on the device. Varying forms of end-user triggering actions may be performed, and embodiments may use a neural network trained on a data set to generate the recommendations and select content for the end-user.