Mountable Holder Assembly with Digital Display for Venue Seating

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Solution Overview

Problem

In public venues like stadiums and concert halls, patrons face challenges in finding a secure place to set their beverages and personal items, such as phones and purses, as existing holders are often inadequate, leading to items being placed on dirty or sticky floors, and there is a need for dynamic and individualized advertising solutions.

Innovation Solution

A mountable combination holder assembly that integrates a digital display and accessory holders, including a beverage container holder and a mobile device slot, with a central controller system for updating content wirelessly, allowing for individual and frequent updates of advertisements and information across multiple seats, using e-paper or LED displays and RF/IR receivers.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional beverage holders are used, then patrons can hold their drinks, but there is no secure place for other items like phones and purses, leading to items being placed on dirty floors

Engineering Contradiction:
Improvestorage functionalityVSAvoidhygiene
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The patent combines multiple storage functions into a single integrated holder assembly. The main body includes a first cavity for beverages, a second cavity for accessories like phones and purses, and a third cavity for additional items. This merging of multiple storage compartments into one unified structure allows patrons to securely store all their items in a clean, elevated location rather than placing them on dirty floors.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The holder assembly is designed with universal applicability to accommodate various types of venues (stadiums, concert halls, arenas) and different patron needs. The multiple cavities can hold different types of items (beverages, electronics, personal belongings), making the holder versatile for diverse use cases while maintaining hygiene by keeping all items elevated off the floor.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If digital displays are added to each seat for advertising, then venues can provide dynamic and targeted advertising, but the device complexity and cost increase

Engineering Contradiction:
Improveadvertising capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent merges the digital display functionality with the existing holder assembly structure. The display is integrated into the holder body, combining advertising capability with storage functionality in a single unit. This reduces overall system complexity compared to adding separate display systems to each seat.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The holder assembly serves multiple functions simultaneously: it provides storage for beverages and accessories, and it displays dynamic advertising content. This multi-functionality allows venues to gain advertising capabilities without adding separate complex systems, as the same structure serves both storage and display purposes.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Adaptability or versatility

If multiple cavities are integrated into the holder, then patrons can securely store beverages and accessories, but the holder structure becomes more complex

Engineering Contradiction:
Improvestorage capacityVSAvoidstructural complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent employs a nested cavity structure where the first, second, and third cavities are integrated within the main body of the holder. The cavities are arranged in a space-efficient nested configuration, with each cavity serving a specific storage purpose. This nesting approach allows multiple storage compartments to be incorporated without proportionally increasing the external dimensions or structural complexity of the holder.

Inventive Principle:
Principle #7Nested doll (Nesting)

Data Source

PatentEP4388941A1Mountable holder assembly for beverages and accessories with digital display
Publication Date: 2024.06.26 MOVING IMAGE TECH INC
  • EP4388941A1 patent drawingFigure 1
  • EP4388941A1 patent drawingFigure 2
  • EP4388941A1 patent drawingFigure 3

AI summary

A mountable digital display with optional holder assembly. The unit has a digital display integrated therein and includes a combination holder that is a beverage container holder, and a mobile device holder. The assembly is mountable in a space between adjacent seat backs in a venue such as a stadium or arena. The assembly without a combination holder may be mounted directly to a seat back of each seat in the venue.