Movable Body Advertisement Display Controller for Driverless Mode
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Solution Overview
Problem
Movable bodies capable of driver-operated and driverless modes are not effectively utilized during driverless mode, as they lack a means to provide advertisements, limiting their utility as advertisement mediums.
Innovation Solution
Incorporating an advertisement providing device and controller that switches between displaying and not displaying advertisements on the movable body, with the controller controlling the device to display advertisements during driverless mode and not during driver-operated mode, allowing the movable body to function as an advertisement medium.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If the movable body travels in driverless mode, then the vehicle can be dispatched to user and return to waiting area, but the vehicle is merely traveling without effective utilization
Solution Approach 1:
The movable body performs advertisement provision during driverless travel, allowing the vehicle to serve advertising purposes autonomously without requiring additional operations or resources. The vehicle utilizes its own movement and visible surfaces (windows, exterior) to deliver advertisements to external observers during routine travel between locations.
Solution Approach 2:
The movable body performs multiple functions: transportation of occupants or goods, and advertisement provision. During driverless mode, the vehicle transitions to serve as a mobile advertising medium, utilizing its exterior surfaces and visibility to convey advertising messages to the public along its travel route.
2Productivity
If advertisement is displayed on windowpane during driverless mode, then advertisement effect is profound and conspicuous, but driver-operated mode travel is not hindered
Solution Approach 1:
The advertisement display system dynamically adjusts its state based on the driving mode. The controller monitors whether the vehicle is in driverless or driver-operated mode and accordingly controls the advertisement providing device to display or not display advertisements, optimizing both advertisement effectiveness and driving safety.
Solution Approach 2:
The system incorporates feedback from the driving mode detection to control the advertisement display. The controller receives information about the current operating mode and uses this feedback to automatically adjust the advertisement display state, ensuring advertisements are displayed during driverless mode when they can be effective without interfering with driver operations.
Data Source
AI summary
A vehicle is a movable body capable of traveling in a driver-operated mode and traveling in a driverless mode, and includes an advertisement display device and a controller. The advertisement display device is configured to switch between a first state to provide an advertisement outside of the vehicle and a second state to provide no advertisement outside of the vehicle. The controller is configured to control the advertisement display device to enter the first state during traveling in the driverless mode.