Movable Cabinet Display for Dynamic Content Presentation

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Solution Overview

Problem

Existing electronic displays, despite advancements in sharp image and video capabilities, lack dynamic presentation methods to effectively attract viewers in competitive environments.

Innovation Solution

A dynamic cabinet system that moves over the display, controlled by a computer, to conceal and reveal images or video clips, creating a more engaging and dramatic presentation by simulating manipulation of content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a static display is used to present images and video, then the display quality can be sharp and clear, but the display lacks dynamic presentation and fails to attract viewers in competitive environments

Engineering Contradiction:
Improvedynamic presentation capabilityVSAvoiddisplay system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The cabinet is made movable along the display surface, transforming the static display system into a dynamic one. The cabinet can move to different positions to reveal different portions of the display, creating dynamic presentation effects while maintaining sharp image quality. This resolves the contradiction by introducing motion to the previously static cabinet structure.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The display content is segmented into multiple portions that can be selectively revealed by the moving cabinet. The cabinet acts as a movable mask that divides the display into visible and concealed sections, allowing different images or video clips to be presented in sequence or simultaneously at different locations.

Inventive Principle:
Principle #1Segmentation

2Adaptability or versatility

If multiple high quality displays are used in a competitive environment, then the display quality is improved, but the displays fail to stand out and attract viewers due to lack of unique presentation

Engineering Contradiction:
Improveviewer attraction capabilityVSAvoidcontent manipulation complexity
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The movable cabinet creates dynamic presentation effects such as sliding reveals, partial disclosures, and sequential image transitions that are not possible with static displays. This adds a theatrical dimension to the display, making it more engaging and memorable for viewers, thereby improving viewer attraction capability.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The cabinet can be designed with different visual characteristics (colors, transparency, lighting) that change or vary as it moves, adding visual interest and drama to the presentation. This enhances the display's ability to stand out in competitive environments.

Inventive Principle:
Principle #32Color changes

3Adaptability or versatility

If the cabinet moves over the display to conceal and reveal content, then dynamic and dramatic presentation is achieved, but the system requires coordinated control of cabinet movement and content display

Engineering Contradiction:
Improvecontent manipulation capabilityVSAvoidcontrol system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The control system uses feedback mechanisms to coordinate cabinet position with displayed content. Sensors detect the cabinet's location and automatically adjust the display content to match, creating seamless transitions and coordinated presentations without requiring complex manual programming.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

A computer control system acts as an intermediary between the cabinet movement mechanism and the display content system. This mediator coordinates the timing and synchronization of cabinet position changes with content transitions, simplifying the overall control architecture while achieving complex coordinated effects.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS7525510B2Display and method of operation
Publication Date: 2009.04.28 WYNN RESORTS HOLDINGS LLC
  • US7525510B2 patent drawing
  • US7525510B2 patent drawing
  • US7525510B2 patent drawing

AI summary

A sign structure having a display, movable member and computer means creates a unique vehicle for displaying content. In one version, the movable member is adjacent to the display and substantially shields a portion of the display as it traverses thereover. Coordinated content transmitted to the display gives the appearance that the movable member is influencing the displayed content. For example, as the member moves upward an image below the member stretches in size while an image above the member compresses in size until the upper image disappears and the lower image occupies the entire visible portion of the display. This continues as the member traverses up and down over the display. The member may appear to manipulate the images by stretching, compressing, pushing, pulling and/or erasing them.