Movable Cover Plate for AOD Display Apparatus

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Solution Overview

Problem

Display apparatuses struggle to maintain aesthetics in indoor settings while providing various screen ratios and Always On Display (AOD) functions, as existing designs often compromise on aesthetics due to fixed designs and limited flexibility in screen ratio adjustments.

Innovation Solution

A display apparatus featuring a display module with a cover plate that can be lifted or lowered by a lifting module, allowing for multiple view modes and varying screen ratios, while ensuring the AOD area remains exposed to maintain the AOD function and minimize aesthetic deterioration.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Shape

If a cover plate is added to improve aesthetics, then the aesthetic appearance is improved, but the device complexity increases

Engineering Contradiction:
Improveaesthetic appearanceVSAvoiddevice complexity
Core Design Contradiction:
ShapeVSDevice complexity

Solution Approach 1:

The cover plate is designed to be movable rather than fixed, allowing it to transition between covering and non-covering positions. This dynamic design enables the display apparatus to switch between different display modes (full display, AOD mode, cinema mode) while maintaining aesthetic appearance when needed, resolving the contradiction between improving aesthetics and increasing device complexity.

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If the cover plate is made movable to enable multiple display modes, then the adaptability is improved, but the device complexity increases

Engineering Contradiction:
Improvedisplay mode flexibilityVSAvoiddevice complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The movable cover plate serves multiple functions: it acts as an aesthetic cover, defines display boundaries for different modes, protects the display area, and enables transition between full display, AOD, and cinema modes. This multi-functionality approach allows a single component to provide diverse capabilities without proportionally increasing overall device complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Shape

If the cover plate covers the entire display area, then the aesthetic appearance is improved, but the AOD function cannot be implemented

Engineering Contradiction:
Improveaesthetic appearanceVSAvoidAOD function
Core Design Contradiction:
ShapeVSAdaptability or versatility

Solution Approach 1:

The cover plate is designed to cover only specific portions of the display area rather than the entire area. This segmentation allows the AOD region to remain exposed and functional while other areas are covered for aesthetic purposes. The cover plate can be positioned to expose different regions depending on the desired display mode, resolving the contradiction between aesthetic appearance and AOD functionality.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS11749140B2Display apparatus
Publication Date: 2023.09.05 LG DISPLAY CO LTD
  • US11749140B2 patent drawing
  • US11749140B2 patent drawing
  • US11749140B2 patent drawing

AI summary

A display apparatus include a display module, a cover plate, and a lifting module. The display module includes a display panel that displays an image in a display area. The display area includes an Always On Display (AOD) area. The cover plate covers a portion of the display module. The lifting module moves vertically the cover plate. At least the AOD area of the display area is not covered with the cover plate and is exposed to an outside. AOD data is displayed in the AOD area. Thus, an AOD function can be implemented.