Movable Demo Product Locator for Drawer Access and Dust Control

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Solution Overview

Problem

Existing retail product display systems face challenges in providing adequate space for demonstration products and easy customer access to retail products, as large demonstration tracks impede access and lead to dust accumulation, reducing the display's attractiveness.

Innovation Solution

A retail product display system featuring a slidable drawer with a demonstration product locator that moves between inclined and horizontal positions, allowing for easy access when open and maximizing space for demonstration products when closed, along with a mechanism using telescopic tubes and a ramp to facilitate this movement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If the demonstration product track is made large to display many demonstration products and information, then the display capacity is improved, but customer access to retail products is impeded

Engineering Contradiction:
Improvedemonstration product track sizeVSAvoidcustomer access to retail products
Core Design Contradiction:
Area of stationary objectVSEase of operation

Solution Approach 1:

The demonstration product track is made movable rather than fixed. The track can be repositioned along the shelf, allowing it to be moved out of the way when customers need to access retail products, while still providing adequate display space when in use.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The demonstration product track is divided into multiple sections or segments that can be independently positioned. This allows parts of the track to be relocated to optimize both display capacity and customer access to retail products behind the shelf.

Inventive Principle:
Principle #1Segmentation

2Length of stationary object

If the demonstration product track extends to a high level, then more demonstration products can be displayed, but customer access to retail products behind is reduced

Engineering Contradiction:
Improvedemonstration product track heightVSAvoidcustomer access to retail products
Core Design Contradiction:
Length of stationary objectVSEase of operation

Solution Approach 1:

The demonstration product track is designed with adjustable height segments that can be repositioned vertically. This allows the track to extend to appropriate heights for displaying products while leaving adequate space for customers to access retail products behind the shelf.

Inventive Principle:
Principle #15Dynamics

3Ease of operation

If the shelf is made slidable like a drawer to improve access, then customer access is improved, but the shelf gets dirty quickly due to dust accumulation

Engineering Contradiction:
Improvecustomer access to retail productsVSAvoiddust accumulation on shelf
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The dust protection function is extracted from the shelf structure itself and assigned to a separate transparent cover element. This cover can be opened when customers need to access products but closed otherwise to protect the shelf from dust, without requiring the shelf to be slidable.

Inventive Principle:
Principle #2Taking out (Extraction)

4Object-affected harmful factors

If a transparent cover is added to protect from dust, then dust protection is improved, but the display becomes less attractive when not much retail products are placed

Engineering Contradiction:
Improvedust protectionVSAvoiddisplay attractiveness
Core Design Contradiction:
Object-affected harmful factorsVSProductivity

Solution Approach 1:

The transparent cover is made movable rather than fixed, allowing it to be opened when retail products need to be displayed or accessed, and closed when protection from dust is needed. This dynamic behavior maintains display attractiveness while providing dust protection.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentEP2308356B1Retail product display system with a drawer provided with a movable demonstration product locator at its front
Publication Date: 2012.07.04 ELC MANAGEMENT LLC
  • EP2308356B1 patent drawingFigure 1~2
  • EP2308356B1 patent drawingFigure 3~4
  • EP2308356B1 patent drawingFigure 5~7

AI summary

The invention provides a retail product display system 72, comprising a retail product drawer 20 slidable between a closed position and an open position, a demonstration product locator 30 arranged at the front of the retail product drawer 20 and movable between two extreme positions respectively an inclined display position and a horizontal display position, wherein the system is arranged for allowing the demonstration product locator 30 to be in the inclined display position when the retail product drawer 20 is in the closed position and for allowing the demonstration product locator 30 to be in the horizontal display position when the retail product drawer 20 is in the open position. The invention makes it possible to offer greater space for accommodating demonstration products or displaying information with easy access to the retail product for purchase by the customer.