Movable-Tail Shelf Display for Gravity Product Advancement

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Solution Overview

Problem

In retail environments, existing product display units face challenges in maximizing space utilization and automatically advancing products towards the front of the shelf, especially when floor and shelf space is limited, and they often require manual adjustment or risk damage from rear supports.

Innovation Solution

A product display unit with a movable tail that pivots from a parallel to an angled position, supported by a living hinge, allowing it to rest on a rear shelf support, maintaining product alignment and preventing component damage, while enabling automatic product advancement via gravity.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If the tail is fixed parallel to the track, then the structure is simple and stable, but it cannot adapt to rear shelf supports and may cause damage

Engineering Contradiction:
Improveprevention of structural damageVSAvoidmovable tail mechanism
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The tail is designed to pivot between a first position (parallel to the track) and a second position (angled relative to the track). This dynamic configuration allows the tail to adapt to the presence of rear shelf supports, preventing structural damage while maintaining simplicity when the support is absent.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The tail's angular parameter is changed from 0 degrees (parallel) to an angled position when a rear shelf support is detected. This parameter change enables the tail to clear the support structure, preventing damage to the display unit while maintaining its product-supporting function.

Inventive Principle:
Principle #35Parameter changes

2Reliability

If the tail is positioned at an angle to clear rear supports, then structural damage is prevented, but product alignment may be compromised

Engineering Contradiction:
Improveprevention of structural damageVSAvoidproduct alignment
Core Design Contradiction:
ReliabilityVSStability of the object's composition

Solution Approach 1:

The tail dynamically adjusts its position based on the presence of rear shelf supports. When angled to clear supports, it maintains sufficient length and positioning to continue supporting products effectively, thus preserving product alignment while preventing structural damage.

Inventive Principle:
Principle #15Dynamics

3Ease of operation

If the tail is made longer to support products in angled position, then product support is maintained, but the device complexity and space requirements increase

Engineering Contradiction:
Improveproduct support capabilityVSAvoidtail dimensions and configuration
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The tail is designed with specific dimensional characteristics (length of one to four inches) that are optimized for its dual-function operation. This localized quality ensures adequate product support in both parallel and angled positions without unnecessarily increasing overall device complexity or space requirements.

Inventive Principle:
Principle #3Local quality

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution effectively maximizes space by allowing products to automatically advance towards the front, reducing manual intervention and preventing structural damage to the display unit from rear supports, thus optimizing product visibility and shelf space usage.

Implementation Method 1

the tail is connected to the track via a living hinge

Methodology Applied
Scientific EffectElasticity: Elasticity

Implementation Method 2

automatically advances (e.g., via gravity or a pusher) a trailing or distal product

Methodology Applied
Scientific EffectGravity: Gravitation

Data Source

PatentUS9622594B2Product display unit with movable tail
Publication Date: 2017.04.18 MARMON FOODSERVICE TECH INC
  • US9622594B2 patent drawing
  • US9622594B2 patent drawing
  • US9622594B2 patent drawing

AI summary

A product display unit for use on a shelf. The product display unit includes a bottom member and a tail. The bottom member has a track defining a longitudinal axis. The track is configured to support a plurality of products thereon. The tail is disposed in mechanical cooperation with a distal portion of the track. The tail is movable from a first position where the tail is parallel to the track to a second position where the tail is disposed at an angle with respect to the track.