Multi-Brand Interface Configuration in a Shared Enterprise Application

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Solution Overview

Problem

Customizing applications to provide unique branding and user experiences for different groups within a company can be cumbersome and difficult, especially when multiple companies or divisions use the same application, requiring separate instances which can be costly.

Innovation Solution

Implement a multi-brand experience feature in a media management system (MMS) that allows different user groups to have distinct looks and feels within a single instance, enabling customizable branding and user interfaces through a single portal.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If separate instances of the application are deployed for each company or division to provide unique branding, then each group can have a completely customized user experience, but the system complexity and cost increase significantly

Engineering Contradiction:

Improvebranding customizationVSAvoidsystem instance management

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent merges multiple branding capabilities into a single application instance by implementing a branding configuration system that allows different user groups to access customized branding templates. Instead of deploying separate instances for each company or division, the system consolidates multiple branding profiles within one instance, enabling each group to experience unique branding (logos, colors, layouts) while sharing the same underlying system infrastructure.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The application instance is designed to be universal by incorporating multi-functionality that serves multiple branding purposes simultaneously. The system implements a branding management module that can dynamically switch between different branding configurations based on user group assignments, allowing a single instance to fulfill the branding needs of multiple companies or divisions without requiring separate deployments.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If separate instances are deployed for each company or division, then unique branding is achieved, but the cost of deployment and maintenance increases

Engineering Contradiction:

Improvebranding customizationVSAvoidsystem resources

Core Design Contradiction:

Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The patent combines multiple branding environments into a single shared instance, reducing the quantity of system resources required. By implementing a branding template system where different user groups access pre-configured branding profiles, the system eliminates the need to provision separate instances for each company or division, thereby reducing computational resources, storage, and licensing costs while maintaining unique branding capabilities.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The system uses branding templates as reusable copies that can be assigned to different user groups. Instead of creating entirely separate instances, the system creates and manages copies of branding configurations (logos, color schemes, layout templates) that can be dynamically applied to different groups within the same instance, reducing resource consumption while maintaining branding uniqueness.

Inventive Principle:

Principle #26Copying

3Adaptability or versatility

If multiple instances are deployed to provide unique branding experiences, then each group gets customized interface, but the ease of operation and management decreases

Engineering Contradiction:

Improveuser experience customizationVSAvoidsystem management

Core Design Contradiction:

Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system implements a universal branding management interface that allows administrators to control multiple branding configurations from a single location. The branding module provides centralized management capabilities where administrators can create, modify, and assign branding templates to different user groups without needing to access or manage separate instances, significantly improving ease of operation and management.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system enables self-service branding assignment where user groups can be automatically assigned appropriate branding templates based on their profiles or permissions. The branding configuration system automatically applies the correct branding settings when users log in, eliminating the need for manual configuration management and reducing the operational burden on administrators.

Inventive Principle:

Principle #25Self-service

Data Source

PatentUS12481637B2Systems and methods for multi-brand experience in enterprise computing environment

Publication Date: 2025.11.25 OPEN TEXT SA ULC

AI summary

A system provides a mechanism for providing a multi-brand experience. The system provides a way implement a multi-brand experience by adding a layer of information that can be helpful when differentiating among consumers in order to accomplish market segmentation. The multi-brand experience enables each group of users to be presented with a different look and feel of the same application.