Multi-Channel Content Distribution Feedback Loop Optimization

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Solution Overview

Problem

Existing multi-channel content distribution systems face challenges in dynamically adjusting content transmission across different online channels to meet reference distribution amounts, leading to inefficiencies and potential delays in user experience.

Innovation Solution

A distributed computing environment with a feedback loop that adjusts a maximum selection value based on observed distribution amounts and predicted user action rates across multiple channels, ensuring efficient content distribution by increasing or decreasing the selection value proportionally or by a capped adjustment amount.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If a fixed maximum selection value is used for content distribution across multiple channels, then the system is simple to operate, but the distribution efficiency cannot be optimized in real-time

Engineering Contradiction:
Improvecontent distribution efficiencyVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system implements a feedback loop that continuously monitors observed distribution amounts and predicted user action rates across multiple channels, then automatically adjusts the maximum selection value accordingly. This closed-loop control enables real-time optimization of content distribution efficiency without requiring manual intervention, resolving the contradiction between productivity improvement and system complexity.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The maximum selection value transitions from a static fixed parameter to a dynamic adjustable parameter that changes in response to real-time performance data. The system dynamically modifies the selection value based on the difference between predicted user action rates and reference distribution amounts, enabling adaptive optimization across different online channels while maintaining automated operation.

Inventive Principle:
Principle #15Dynamics

2Manufacturing precision

If the maximum selection value is adjusted frequently based on feedback, then the distribution amount can meet reference targets, but the system requires complex control mechanisms

Engineering Contradiction:
Improvedistribution amount precisionVSAvoidcontrol mechanism complexity
Core Design Contradiction:
Manufacturing precisionVSDevice complexity

Solution Approach 1:

The feedback loop receives observed distribution amounts and predicted user action rates for multiple channels, compares these against reference distribution amounts, and automatically adjusts the maximum selection value to minimize the difference. This automated feedback control achieves precise distribution amount targeting while keeping the control mechanism relatively simple through algorithmic automation rather than complex mechanical or manual controls.

Inventive Principle:
Principle #23Feedback

3Adaptability or versatility

If different maximum selection values are used for each channel, then channel-specific optimization is achieved, but the system cannot maintain a unified content selection strategy

Engineering Contradiction:
Improvechannel-specific adaptabilityVSAvoidunified selection strategy
Core Design Contradiction:
Adaptability or versatilityVSStability of the object's composition

Solution Approach 1:

The system uses a single maximum selection value that serves all multiple online channels simultaneously, creating a unified content selection strategy. This universal parameter is adjusted based on aggregated feedback from all channels, enabling the system to maintain consistency across channels while still adapting to overall performance trends. The feedback loop processes data from multiple channels but produces a single controlling parameter that applies universally.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11711424B2Optimization of a multi-channel system using a feedback loop
Publication Date: 2023.07.25 GOOGLE LLC
  • US11711424B2 patent drawing
  • US11711424B2 patent drawing
  • US11711424B2 patent drawing

AI summary

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial selection value for distribution over each different online channel. An observed user actions required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed user actions received through the feedback loop, a predicted user action rate is determined for the multiple different distributions across the multiple different online channels. The selection value is adjusted based on a difference between the predicted user action rate and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted selection value.