SaaS Message Templates for Multi-Channel Format Compliance

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Solution Overview

Problem

Developers face challenges in creating and sending messages via multiple communication channels due to variability in formats and rules, requiring separate code for each channel, leading to inefficient use of resources and potential message failures.

Innovation Solution

Implementing a content resource creation API that allows developers to create a single message content resource template in a common format, which is translated to different formats for various communication channels, and using separate APIs for content resource creation and message send to facilitate efficient message delivery.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If separate code is written for each communication channel to handle format variability, then message delivery reliability improves, but device complexity and development time increase

Engineering Contradiction:
Improvemessage delivery reliabilityVSAvoidcode complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent implements a universal message template system that can be used across multiple communication channels (SMS, MMS, IM, email). The template engine translates a single common format into channel-specific formats, eliminating the need for separate code for each channel while maintaining reliable message delivery. The content resource creation API accepts messages in a unified format and handles the translation to various channel formats automatically.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent introduces a message template engine as an intermediary layer between the common message format and channel-specific formats. This mediator translates and adapts messages for different communication channels, reducing code complexity while ensuring reliable delivery. The template engine acts as a buffer that handles format variability without requiring application-level code to be channel-specific.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Manufacturing precision

If separate code is written for each communication channel, then channel-specific format compliance improves, but productivity decreases

Engineering Contradiction:
Improveformat compliance precisionVSAvoidmessage sending productivity
Core Design Contradiction:
Manufacturing precisionVSProductivity

Solution Approach 1:

The patent implements preconfigured message templates that define channel-specific formats in advance. These templates are created once and stored for reuse, eliminating the need to rewrite format-compliant code for each message. The template engine automatically applies the appropriate pre-defined format when sending messages through different channels, maintaining format compliance while improving productivity.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent uses template copying where a single common format message is copied and transformed into multiple channel-specific formats. Instead of writing separate code for each channel, the system creates copies of the message template in the required formats, ensuring compliance while enabling rapid message sending across multiple channels.

Inventive Principle:
Principle #26Copying

3Reliability

If message formats are customized for each communication channel, then message delivery success rate improves, but loss of time increases

Engineering Contradiction:
Improvemessage delivery success rateVSAvoidcode rewriting time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The patent implements self-service through automated template translation. The message template engine automatically translates common format messages into channel-specific formats without requiring developer intervention or manual code rewriting. This self-translation process maintains high delivery success rates while eliminating the time loss associated with manual format customization.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent uses parameter changes to adapt messages for different channels. Instead of rewriting entire message formats, the system changes specific parameters (such as content type, encoding, or structure flags) in the message template based on the target channel. This parameter-based adaptation maintains delivery success while significantly reducing the time required compared to full format rewriting.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS12395543B2Messaging via multiple communication channels using preconfigured content resources of a software as a service platform
Publication Date: 2025.08.19 TWILIO INC
  • US12395543B2 patent drawing
  • US12395543B2 patent drawing
  • US12395543B2 patent drawing

AI summary

A first request to send a message via a communication channel of multiple communication channels is receiving at a software-as-a-service (SaaS) platform via a first application programming interface (API) call. The first request identifies a content template stored at the SaaS platform. The content template specifying a dynamic variable for at least a portion of the content of the message is obtained based on the first request. The message is prepared based on the first request and the content template. The content of the message contains a value for the dynamic variable. The prepared message is sent to the recipient device via the communication channel.