Reward Token Delivery Across Devices for Precision Ad Targeting
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Solution Overview
Problem
Existing targeted advertisements often reach a broad geographic area, failing to effectively target specific demographics based on their product affinities and device/application usage, leading to inefficiencies in reaching desired audiences.
Innovation Solution
A system and method that monitors end user activity on multiple data delivery vehicles, including devices and applications, to send reward tokens to incentivize the use of less frequently used devices or applications, thereby targeting specific demographics through tailored advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If targeted advertisements are mailed to large geographic areas, then regional advertisers can reach persons deemed most likely to be responsive, but the advertisements fail to effectively target specific demographics based on product affinities and device/application usage
Solution Approach 1:
The patent segments the advertising delivery system into multiple data delivery vehicles (devices and applications) and divides advertisements into targeted portions for each vehicle. This segmentation enables precise demographic targeting by delivering specific ad content to specific devices/applications based on user profiles, product affinities, and usage patterns, thereby resolving the contradiction between targeting precision and system complexity.
Solution Approach 2:
The patent applies local quality by tailoring advertisement content and delivery to specific local contexts - each device and application receives customized ad content based on its specific usage patterns, user demographics, and product affinities. This localized approach enables precise demographic targeting without requiring a completely complex centralized system, as each data delivery vehicle operates with its own targeted content.
2Productivity
If reward tokens are sent to incentivize use of less frequently used devices, then engagement with diverse devices increases, but the system requires monitoring activity across multiple data delivery vehicles
Solution Approach 1:
The patent implements a universal reward token system that functions across multiple data delivery vehicles and devices. The reward server can issue and track reward tokens universally across different devices and applications, eliminating the need for separate monitoring systems for each vehicle. This multi-functional approach increases device engagement while avoiding proportional increases in monitoring complexity.
Solution Approach 2:
The system employs feedback mechanisms where the reward server monitors device usage patterns and automatically issues reward tokens to incentivize underutilized devices. This automated feedback loop reduces monitoring complexity by using algorithmic decision-making rather than manual oversight, thereby increasing productivity without linearly increasing system complexity.
Data Source
AI summary
Aspects of the subject disclosure may include, for example, dividing a reward token in a reward token data base into a plurality of reward token pieces based on a selection of plurality of end user data delivery vehicles, sensing end user activity on a communication network on one of the plurality of end user data delivery vehicles at one of a plurality of data delivery vehicle servers, sending from a first one of the plurality of data delivery vehicle servers, a first one of the plurality of reward token pieces to the end user on a first one of the plurality of end user data delivery vehicles, and sending from a second one of the plurality of data delivery vehicle servers, a second one of the plurality of reward token pieces to the end user on a second one of the plurality of end user data delivery vehicles.