Multi-layered Web Advertising Tool with Expandable Footprint
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Solution Overview
Problem
Webpage designers face challenges in maximizing advertising revenue due to limited valuable ad space on web pages, and existing systems are not cost-efficient or user-friendly, often requiring users to navigate away from the current webpage to engage with advertisements.
Innovation Solution
A multi-layered, web-distributable tool that utilizes an expandable and collapsible footprint with alternating layers, allowing thousands of user-generated ads to be triggered by mouse-over interactions, providing a user-friendly interface that keeps users on the same webpage and offering dynamic, geo-targeted, and rich media ads without overwhelming the user with cascading windows.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If traditional advertising space is used on web pages, then advertising revenue is generated, but the amount of valuable ad space is limited and cannot be increased
Solution Approach 1:
The patent implements a multi-layered advertising structure where additional advertising layers are nested within the web page content. Each layer contains multiple advertising slots that can be displayed without expanding the overall page footprint, effectively nesting advertising capacity within the existing page area.
Solution Approach 2:
The patent transitions from traditional two-dimensional advertising layouts to a multi-dimensional advertising architecture by introducing multiple hierarchical layers (first layer, second layer, third layer, etc.) of advertising content. This allows advertisers to access advertising slots at different depth levels, dramatically increasing the quantity of ad space without proportionally increasing the visible page area.
2Ease of operation
If users are directed to separate pages for advertisements, then advertising engagement is possible, but user navigation away from the current webpage is required
Solution Approach 1:
The patent merges the advertising experience with the current webpage context by displaying advertisements within the same page environment. The multi-layered advertising structure allows users to interact with ads through mouse-overs and clicks that trigger ad displays without requiring navigation to separate advertising pages, combining information access and advertising engagement in a single location.
3Quantity of substance
If more advertisements are displayed on a webpage, then advertising revenue increases, but the webpage becomes cluttered and user experience deteriorates
Solution Approach 1:
The patent nests multiple advertising layers within the page structure, allowing numerous advertisements to be organized in a hierarchical manner. The first layer, second layer, third layer, and fourth layer of advertisements are nested such that they can be accessed through systematic navigation (mouse-overs, clicks) rather than being simultaneously displayed as visual clutter.
Solution Approach 2:
The patent segments the advertising content into multiple distinct layers and categories. Each layer can be independently accessed and interacted with, allowing users to systematically navigate through different advertising tiers without being overwhelmed by a single cluttered display. This segmentation organizes the large quantity of advertisements into manageable, accessible units.
Data Source
AI summary
A system and method for creating online advertising economies of scale by maximizing quantity, applicability, accessibility and distribution of advertisements on a webpage that includes providing a tool to reside on a webpage that presents a first tier of data to a user. Upon the user selecting one of the first tier of data, the tool may expand from a passive footprint to an active footprint presenting a second tier of data in the expanded area. The expanded area includes a first and a second frame, such that, upon selection of one of the second tier of data in either the first or second frames, third tier data overwrites the second tier data in the frame opposite the frame selected by the user. The user is then able to continue alternatingly drilling down through the frames to obtain the data desired, including integrated related advertisement in various media formats.