Multi-level riser display and storage system

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Solution Overview

Problem

Deli-style refrigerated display cases face challenges in efficiently displaying bulk perishable items like deli meats and cheeses while minimizing space usage and maintaining aesthetic appeal, as existing solutions either occupy too much space or fail to provide effective storage and organization.

Innovation Solution

A display and storage system featuring a multi-level riser with slidable shelves that extend behind and underneath, allowing for adjustable positioning and tilting to optimize space usage, with a frame system for secure attachment and label support to maintain product visibility and organization.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If bulk deli meats and cheeses are displayed in a deli-style refrigerated display case, then product visibility and customer access are improved, but the display occupies a large portion of the limited space available

Engineering Contradiction:
Improveproduct display capacityVSAvoiddisplay footprint
Core Design Contradiction:
Quantity of substanceVSArea of stationary object

Solution Approach 1:

The patent transitions from a traditional single-level horizontal display to a multi-level vertical display structure with risers of varying heights. This dimensional change allows bulk items to be stacked at different levels, maximizing the use of vertical space within the limited horizontal footprint of the refrigerated display case.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The display case is segmented into multiple levels using risers of different heights, creating distinct display zones. Bulk items are placed on elevated risers while opened or partially sliced products are positioned on lower levels or in rear storage areas, allowing simultaneous display of multiple product types without requiring additional horizontal space.

Inventive Principle:
Principle #1Segmentation

2Area of stationary object

If opened and partially sliced food products are placed towards the rear of the display case, then space is optimized, but the products remain visible to customers and detract from the desired esthetics

Engineering Contradiction:
Improvedisplay space utilizationVSAvoidaesthetic deterioration
Core Design Contradiction:
Area of stationary objectVSObject-generated harmful factors

Solution Approach 1:

The patent applies different display qualities to different zones: the front and elevated areas display pristine bulk products with full packaging and advertising labels for aesthetic appeal, while the rear and lower areas store opened or partially sliced products that are less visually critical. This local differentiation allows space optimization without compromising the overall aesthetic presentation.

Inventive Principle:
Principle #3Local quality

3Object-generated harmful factors

If removable multi-level displays with solid surfaces are used, then opened products can be hidden behind them, but the organization and storage of food products behind the displays is not improved

Engineering Contradiction:
Improveproduct visibility controlVSAvoidstorage organization
Core Design Contradiction:
Object-generated harmful factorsVSDevice complexity

Solution Approach 1:

The patent incorporates slidable shelving units that can move horizontally along tracks or guides. This dynamic mechanism allows employees to easily extend shelves forward to access stored products or retract them to maintain the clean front display appearance. The slidable feature provides both hiding capability and improved organizational access without requiring complex mechanical systems.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS10772441B1Multi-level riser display and storage system
Publication Date: 2020.09.15 DIETZ & WATSON INC
  • US10772441B1 patent drawing
  • US10772441B1 patent drawing
  • US10772441B1 patent drawing

AI summary

A food product display and storage system configured for use in a deli-style refrigerated display case is provided. The system includes a shelf unit configured to retain food products, having at least one shelf and an outwardly extending frame. The outwardly extending frame receives an edge of the rear surface of a display riser such that the shelf unit is received partially within an interior recess of the display riser.